Canada July 2018

Back to Earth

After an historic June, July followed with more normal results, the disruptive force of the Tesla Model 3 continued to make itself felt, with the Tesla midsizer reaching the leadership in the 2018 ranking. Yet, the Californian wasn't the Best Seller in July, but more on that below... 

Looking at the PEV share, after an historic 3.2% PEV share in June, July registered just 1.9%, placing the 2018 share at 2.1%.

As previously said, July's Best Seller wasn't the Tesla Model 3, but the Mitsubishi Outlander PHEV, with 598 units, a new personal best, that allowed it to surpass the Chevrolet Volt and .reach Second Place, only 95 units behind Tesla's new baby. 

Will we see the Japanese SUV race the Model 3 for the Best Seller status?

The Honda Clarity PHEV is now #12, up two positions, confirming the success of the Honda plug-in. Maybe it's time to start selling it ouside North America?

Regarding the manufacturers podium, we still have Chevrolet (18%, down 2%) in Number One, being increasingly pressured by Tesla (17%), with the all-electric brand set to become the Top Dog soon (September?), while in Third we have Mitsubishi (12% up 1%), slightly ahead of the #4 Nissan (11%).

Source: Greencarreports.com

Tesla Model 3 vs The Others 

Pl	Model	2018
1	Mercedes C-Class	6,411
2	BMW 3-Series	3,785
3	Audi A4	3,591
4 5	Tesla Model 3 Audi A5	3,106 2,850

The Tesla Model 3 had its first regular sales month in July, being the Fourth Best Selling model in its category last month, with some 350 deliveries, close to the #3 Audi A4 (376), but far from the BMW 3-Series (611) and especially the leader Mercedes C-Class (1,045).

This maintained the Tesla Model 3 in Fourth Place on the 2018 ranking, although the Californian could surpass the Audi and BMW models soon. 

As for the Mercedes C-Class, things are trickier, as the Merc usually registers some 1,000 units/month performances, so i guess the Model 3 will only be able to outsell it once the Short Range version is effectively on the roads.

Another interesting fact is that, with the exception of the Merc C-Class, all other Top 5 ICE models are having 25%-plus YoY sales drops, so the Model 3, added to the SUV craze, is reshaping the Midsize Luxury Car market. 

Canada June 2018

(Tesla) Records Fest - Second edition

June followed up on the May record edition with yet another record (6,130 units), even if many models only have estimates, the disruptive force that the Tesla Model 3 brought to the market, made surely a new record performance in June, by adding over 1,000 units to the May record. 

This allowed June to hit an historic 3% PEV share, catapulting the 2018 share to an all-time best of 2.1%.

June's record is mainly attributed to Tesla, which had something of a records fest, not only the Model 3 shattered the previous all-time record (906 units, set in May by the Nissan Leaf) by a large margin, with some 2,000 units, but the Model X also delivered a new personal record, with 382 units, and the Model S scored its best month in over two years, with some 295 deliveries. 

This allowed the Model 3 to shoot right into Second Place, jumping 12 places, and should pass through the Chevy Volt next month, ending a two year reign of GM's hatchback in Canada.

The older sibling Tesla Model S also climbed in the ranking, if only one position, being now #9.

Looking elsewhere, a mention to the Audi A3 e-Tron, returning to the Top 20 in #18, while the Kia Soul EV and Honda Clarity PHEV registered new personal records, with the Korean Crossover delivering 223 units and the Japanese Sedan registering 168 units.

Regarding the manufacturers podium, we now have Chevrolet (20%) being pressured by Tesla (19%), with the all-electric brand set to become the Top Dog soon (July?), while in Third we have Mitsubishi (11%), only five units ahead of the #4 Nissan.

Source: Greencarreports

Tesla Model 3 vs The Others 

Pl	Model	2018
1	Mercedes C-Class	5,366
2	Audi A4	3,215
3	BMW 3-Series	3,174
4	Tesla Model 3	2,506

The Tesla Model 3 had its first full sales month in June, and it was immediately the Best Selling model in its category, jumping to Fourth in the 2018 ranking, and with the waiting list still to be completely satisfied, expect another strong month in July, so the Californian will probably surpass the Audi and BMW models next month. 

As for the Mercedes C-Class, things are trickier, as the Merc usually registers some 1,000 units/month performances, so i guess the Model 3 will only be able to outsell it once the Short Range version is effectively on the roads.

Tesla Model S vs The Others 

Pl	Model	2018
1	Mercedes E & CLS	1,951
2	BMW 5-Series	1,330
3	Tesla Model S	732
4	Lexus ES	729

Despite slowing sales (-7% YoY), the Model S continues to wear the Bronze medal, with only the cheaper Lexus ES running close to it.

Tesla Model X vs The Others 

Pl	Model	2018
1	Lexus RX	4,352
2	Mercedes GLE	4,160
3	BMW X5	2,850
4	Audi Q7	2,621

The Tesla Model X is now consistently outselling its Model S stablemate, and has seen its sales grow (+12%), but nevertheless, with only 854 deliveries this year, it is only #8 in its class.

So, despite constant improvements, from a sales point of view, the Model X is still the Ugly Duckling from the Tesla lineup, as it sits in a segment where its direct competitors (BMW X5, Mercedes GLE...) sell three times as much .

Canada May 2018

Records Fest - First edition

Usually i post Canada reports with an additional month of delay, because many OEMs report take extra time to report, but this time i couldn't resist to present already the May edition, even if many models only have estimates, because the main players had tremendous results AND the disruptive Tesla Model 3 has just landed. 

Speaking of disruption, some 4,600 registrations were made in May, shattering the two months old record, by adding over 1,000 units (+31%) to the previous best, with the May PEV share reaching a record 2.2%, pulling the 2018 share to an all-time best of 1.8%.

All the Top 3 players had record months, not only the #2 Mitsubishi Outlander PHEV continues to improve month after month, registering 590 units, but the Good Ol' Chevrolet  Volt placed a new all time-record, with 731 deliveries, which would have been a new absolute record, it it weren't...

...The 906(!) registrations of the new Nissan Leaf. With the Japanese hatchback still filling waiting orders, it wouldn't be hard for the Nissan BEV to surpass the first two and become the Best Selling Plug-in soon.

I said "wouldn't", but not "won't", because last month the Tesla Model 3 landed, with some 300 deliveries, and with registrations in June said to be in the thousands (2,000?), as it fills waiting reservations, the Californian will soon join the top contenders and join the Leaf in the Podium, with both probably surpassing the Outlander and the Volt, and discussing between themselves the 2018 title.  

Looking at the manufacturers ranking, Chevrolet (24%, down 1%) leadership is being eroded, but the followers #2 Mitsubishi (13%) and #3 Nissan (13%) are still far.

Ouside the podium, we now have Toyota (10%) in Fourth, but with #5 Tesla (9%) not that far off, expect the California-based manufacturer to make a giant leap into the medal positions.

Source: Green Car Reports

Tesla Model 3 vs The Others 

Pl	Model	April  '18
1	Mercedes C-Class	877
2	BMW 3-Series	659
3	Audi A4	654
4	Audi A5	536

The Tesla Model 3 has just landed, and to see if it can replicate the Model S success in its category, here is the midsize sedan top contenders.

Will the Model 3 be able to sell upwards of 500 units on a monthly basis, AFTER the waiting list is finished?