Switzerland August 2019

Tesla Model 3 is red hot

The Swiss PEV market is up 64% in 2019, by registering 9.324 units, with the PEV share now at 4,6% (4,2% last month).

The Tesla Model 3 deliveries continue to pull the market up, with the sedan having 2.868 registrations this year, not only an absolute record for a plugin, but keeping the Model 3 in the overall Top 10, in #7, mighty close to the class leader, the Mercedes C-Class (2.958 units), while the midsize class bronze medalist is right now the Audi A4, with a low 1.381 units figure.

With the Model 3 pulling plugins to new heights, the Tesla Model S and X are also recovering some charge, with both scoring off-peak year best results, with the #9 Model S (#4 in the full-size category) delivering 35 units, while the #11 Model X (#7 in the full-size SUV category) scored 47 units, allowing it to recover some ground to its BEV competitor, the Audi e-Tron.

Speaking of Audi's Panzer, the e-Tron climbed to #6, while the #5 Mitsubishi Outlander PHEV is repeating here what has already been seen across Europe: It is the only plugin hybrid able to run with the BEV best sellers.

Last month, the only changes happened on the second half of the table, with the BMW 225xe AT climbing to #13, while the Volvo S/V60 PHEV twins were up one spot, to #17.

Outside the Top 20, the Mercedes EQC (19 units in August) is preparing itself to join the table, now being just 7 units below the #20 Kia Niro PHEV.

In the manufacturers ranking, Switzerland is Tesla turf (37%), with Renault (10%) in a distant 2nd place, followed by a recovering BMW, also with 10%, while Hyundai (7%) is in the 4th position.

Switzerland March 2019

Tesla Model 3 tsunami (Swiss Edition)

The Swiss PEV market smashed the previous sales record (1.341 units) last month, by registering 2.162 units, with the PEV share jumping to 7.5% (6.4% from BEVs, 1.1% PHEVs), pulling the 2019 PEV share to 5.3%, almost doubling last year result.

The Tesla Model 3 deliveries tsunami was the main reason for this brilliant performance, with the sedan having 1.094 registrations, not only an absolute record for a plugin, but also the first time that an electric vehicle is #1, all fuels included.

In the 2019 ranking the Model 3 is #4, well ahead of its direct ICE competition, the Mercedes C-Class is only #9 in the mainstream market, with 1.127 units, but with the #2 VW Golf (1.681 units)not that far away, the Californian can easily reach the runner-up spot, and even aspire to remove the Skoda Octavia (2.361 units) from the leadership.

But if the Model 3 is pulling plugins to new heights, the Tesla Model S and X are losing steam, while both ended 2018 in the Top 5, now the highest placed (Model S) is only #8.

Their ICE competitors are also further ahead, while last year the Model S was running at the same pace of its category best sellers, this time the class Best Seller (Mercedes E-Class - 551 units) is selling much more than the Tesla flagship, while things for the Model X are even worse, as last year it managed to feature regularly in the category Top 5, now it is only #12 in the full size SUV class...And only 4 units ahead of the just landed Audi e-Tron.

Looking elsewhere, the Audi e-Tron landed with the right foot, by delivering 93 units in its debut month, jumping immediately to #11, only 4 units behind the Tesla Model X, while two other recent long range BEVs are also shining, with the Hyundai Kona EV in #4 and the Jaguar i-Pace in #9.

On the PHEV side, the leader is the Mitsubishi Outlander PHEV, in #5, being followed by the Volvo XC60 PHEV, #7 and 48 units behind the Japanese SUV.

Another Swede on the news is the new generation Volvo V60 PHEV, that joined the Top 20, in #16, delivering 31 units last month, the nameplate best performance ever on this market. 

In the manufacturers ranking, Switzerland is now Tesla (42%) turf, with Renault (10%) in a distant 2nd place, followed by BMW (9%), while Volvo (8%) is set to return to the medal positions soon.

Switzerland October 2018

Outlander PHEV #1 in October, BMW i3 #1 YTD

The Swiss PEV market is up 19% this year, by registering some 7.300 units, placing the 2018 PEV Share at 2.9%.

In an off-peak month for Tesla, October brought a surprise Best Seller, with the Mitsubishi Outlander PHEV (132 units, new record) beating the BMW i3 that scored 113 registrations, despite this, the German hatchback is a comfortable leader, and with the new 42kWh version coming soon, it is almost certain that the i3 will win the 2018 Best Seller award, ending a 4 year winning streak of the Tesla Model S, and winning its first trophy in Swiss lands.

The Volvo XC60 PHEV climbed to #4, profiting from the off peak month of the Tesla Model X, while the Nissan Leaf is now #7, while the Smart ForTwo ED jumped two positions to #17.

In the manufacturers ranking, BMW (17%) and Tesla (17%) are running for #1,  while Volvo (11%)is keeping a close eye on Renault (9%), just outside the podium.

Switzerland May 2018

BMW i3 reigns supreme

The Swiss PEV market was up 32% last month, by registering 703 units, placing the 2018 registrations at 3,486 units, up 30% YoY, with the PEV Share at 2.8%.

In an off-peak month for Tesla, it was up for the BMW i3 to pull the market up, with the Bimmer winning May's Best Seller award, by scoring 108 registrations, increasing its lead over the Tesla Model S.

The Renault Zoe is Third, comfortably ahead of the VW e-Golf, making a 100%* Top 4, while the Top 10 has 8 BEVs...You can see where the market is going, right?

In the manufacturers ranking, BMW (25%) profits from the i3 performance and the extensive PHEV lineup to lead, leaving Tesla (14%) and Volkswagen (10%) well behind.

Renaut (9%) is just outside the podium, and could surpass VW anytime soon.

Source: Auto Suisse

* - For the sake of the argument, let's consider the BMW i3 as BEV. After all, the 100% electric version is now outselling the Rex by an order of 3 to 1...

Switzerland February 2018

Ampera-e Big in Switzerland (but BMW i3 is #1)

The Swiss PEV market was up 77% last month, by registering 675 units, placing the 2018 registrations at 1.207 units, up 43% YoY, with the PEV Share climbing to a record 3.7%.

In an off-peak month for Tesla, it was up for the BMW i3 to pull the market up, with the Bimmer scoring 232 registrations, stealing the leadership from the Opel Ampera-e hands (!?!), with the model German-American model registering only 24 units last month.

The Renault Zoe is now Third, thanks to 63 deliveries in February, while the Tesla models are strangely in low places, with the Model S in Ninth and the Model X in #20. Will we see a Tesla March Madness month in a few weeks?

In the manufacturers ranking, BMW (33%) profited from the i3 exceptional performance, to jump into the leadership, leaving Volkswagen (10%), Renault (9%), Opel (9%) and Volvo (8%) running for the remaining podium positions.

Source: Auto Suisse

Switzerland December 2017

Starting to gain a foothold in Switzerland

Opel Ampera-e shines in Tesla land

The Swiss PEV market was up 6% in December, registering 786 units last month, with the final count of the year ending at 8.019 units, up 48% regarding 2016.

Consequently, the 2017 PEV Share broke new records, climbing to a record 2.6%, almost a full 1% (0.9%) above the 2016 result of 1.7%.

Tesla did its usual peak month stunt, with both the brand nameplates hitting Q4 highs, but while the Model S won both the December and 2017 Best Seller titles, the Model X couldn't recover the 2017 runner-up place from the wheels of the BMW i3, while in December, the Opel Ampera-e won its second consecutive Silver medal, by registering 125 units, relegating the Tesla Model X to Third Place.

The German-American-Korean hatchback ended the year in Fifth Place, its best standing in Europe which, provided GM doesn't get greedy and provides PSA with enough units, could make the Opel model a major player for 2018.

In the manufacturers ranking, after an exceptional BMW performance in November, which allowed it to reach the top spot, Tesla (25%, up 1%) recovered the pole position just in time to win the 2017 trophy (It's Fourth), dropping BMW (24%, down 2%) to Second Place, while Renault (9%) resisted the Volkswagen (9%, up 1%) advance, and won the Bronze medal.

Regarding the BEV/PHEV breakdown, plug-in hybrids recovered more ground to pure electrics, with PHEVs having now 42% share, above the 39% share of 2016, and 36% in 2015.

Pl	Switzerland	Dec.	YTD	%	'16Pl
1 2 3	Tesla Model S BMW i3 Tesla Model X	157 38 81	1.131 912 893	14 11 11	1 2 5
4 5	Renault Zoe Opel Ampera-e	73 125	741 398	9 5	4 N/A
6	BMW 225xe Act. Tourer e)	10	255	3	16
7	BMW 330e e)	5	250	3	12
8	BMW X5 40e  e)	10	245	3	12
9 10	Volkswagen Passat GTE e) Audi Q7 e-Tron e)	10 10	240 227	3 3	11 25
11 12 13 14 15 16 17	Volkswagen e-Golf   e) Mercedes GLC350e  e) Audi A3 e-Tron   e) Volkswagen Golf GTE   e) Nissan Leaf Volvo XC90 PHEV e) BMW 530e   e)	35 10 5 10 4 10 15	202 195 160 145 131 130 125	3 2 2 2 2 2 2	17 29 3 6 10 15 N/A
18	Porsche Panamera PHEV e)	15	120	2	N/A
19	Mitsu. Outlander PHEV  e)	5	115	1	7
20	Mercedes C350e   e)	5	110	1	18
21	Mini Countryman PHEV	20	105	1	N/A
22	Porsche Cayenne PHEV e)	2	102	1	8
	Others	101	1.087	13
	TOTAL	746	8.019	100

e) Estimate

Source: auto-suisse.ch

Switzerland November 2017

Surprise of the month

Record Month

The Swiss PEV market broke into four digit results for the first time, by registering 1.083 units last month, up 181% YoY, with the PEV Share climbing to a record 2.6%.

In an off-peak month for Tesla, it was up for the BMW i3 and the Opel Ampera-e (Whaaat!?!?...) to pull the market up, with the Bimmer scoring 340 registrations, a new all-time record for a single model in Swiss lands, while the Opel model registered 130 units, its best result to date in Europe, allowing both nameplates to jump positions in the table, with the i3 reaching Second Place, while the Ampera-e surged to Fifth Place, a taste of what the Opel hatchback career would look like if it wasn't (severely) production constrained...

In the manufacturers ranking, BMW (26%, up 3%) profited from the i3 exceptional performance, to jump into the leadership, dropping Tesla (24%, down 4%) to Second Place, with Renault (9%, down 2%) in Third Place, trying to resist Volkswagen (8%) and Mercedes (7%), in the race for the Bronze medal.

Pl	Switzerland	Nov.	YTD	%	'16Pl
1 2 3	Tesla Model S BMW i3 Tesla Model X	61 340 44	974 874 812	13 13 11	1 2 5
4 5	Renault Zoe Opel Ampera-e	39 130	678 273	9 4	4 N/A
6	BMW 225xe Act. Tourer e)	20	245	3	16
6	BMW 330e e)	20	245	3	12
8	BMW X5 40e  e)	20	235	3	12
9 10	Volkswagen Passat GTE e) Audi Q7 e-Tron e)	25 20	230 217	3 3	11 25
11 12 13 14 15 16 17	Mercedes GLC350e  e) Volkswagen e-Golf   e) Audi A3 e-Tron   e) Volkswagen Golf GTE   e) Nissan Leaf Volvo XC90 PHEV e) BMW 530e   e)	15 50 15 30 4 15 25	185 167 155 114 127 120 110	3 2 2 2 2 2 2	29 17 3 6 10 15 N/A
17	Mitsu. Outlander PHEV  e)	10	110	2	7
19	Mercedes C350e   e)	10	105	1	18
19	Porsche Panamera PHEV e)	20	105	1	N/A
21	Porsche Cayenne PHEV e)	5	100	1	8
22	Smart Fortwo ED e)	20	90	1	N/A
	Others	155	971	13
	TOTAL	1.083	7.273	100

e) Estimate

Source: auto-suisse.ch

Switzerland October 2017

A common sight here

Tesla Land 

The Swiss EV market registered over 600 units last month, up 96% YoY, with the EV Share climbing to a record 2.3%.

In the race for the 2017 Best Seller title, Tesla can already prepare the coronation ceremony, as the Model S (Best Seller last month, with86 units delivered, double of October '16) grabbed the leadership with both hands and has no intention of letting go, with the American brand possibly doing a rare 1-2 in the podium, as the Model X has over 100 units lead over the Renault Zoe and BMW i3, both probably more interested in racing for the Bronze medal than going after Tesla's models.

But looking at Tesla true competitors, the ICE competition, the Model S is behind the Big Three (Merc. E-Class - 2.260 units; BMW 5-Series - 1.887; Audi A6 - 1.009), in Fourth, so no big changes here, while the Model X is Fifth, up one position regarding August, it is still behind the usual Three Marys offerings (BMW X5, Audi Q7, Mercedes GLE), and the Volvo XC90 (894), but it has managed to overcome the Range Rover Sport (727), so despite getting the feeling the SUV is not achieving the same level of success as its older brother, it is slowly showing signs of improvement.

Below in the PEV ranking, the big news was the Opel Ampera-e jumping to #11, thanks to a record 57 deliveries (Now imagine how high would it go if it wasn't production constrained), while the VW e-Golf is also climbing, now at #14.

In the manufacturers ranking, Tesla (28%) is in the First position, followed by BMW (23%, down 1%), and Renault (11%, down 1%) is in Third, while keeping na eye on Volkswagen (8%), in Fourth.

Pl	Switzerland	Oct.	YTD	%	'16Pl
1 2 3	Tesla Model S Tesla Model X Renault Zoe	86 69 67	913 768 639	15 13 11	1 5 4
4 5	BMW i3 BMW 330e e)	46 15	534 215	9 4	2 12
6	BMW 225xe Act. Tourer e)	15	210	4	16
7	BMW X5 40e  e)	15	205	3	12
8	Audi Q7 e-Tron e)	10	182	3	25
9 10	Volkswagen Passat GTE e) Mercedes GLC350e  e)	10 10	180 160	3 3	11 29
11 12 13 14 15 15 17	Opel Ampera-eAudi A3 e-Tron   e) Nissan Leaf Volkswagen e-Golf   e)Volkswagen Golf GTE   e) Volvo XC90 PHEV e) Porsche Cayenne PHEV e)	57 10 10 30 15 10 5	143 125 123 114 95 95 90	2 2 2 2 2 2 2	N/A 3 10 17 6 15 8
18 19	Mitsu. Outlander PHEV  e) Mercedes C350e  e)	5 5	85 80	1 1	7 18
20 20	Mercedes B250e  e) BMW 740e e)	5 5	70 70	1 1	9 34
20	Smart Fortwo ED   e)	15	70	1	N/A
20 23 24	Porsche Panamera PHEV e) BMW 530e Hyundai Ioniq Electric e)	10 15 13	70 65 61	1 1 1	N/A N/A 26
25	Mini Countryman PHEV	20	60	1	N/A
	Others	76	492	8
	TOTAL	654	5.914	100

e) Estimate

Source: auto-suisse.ch

Switzerland August 2017

A common sight in these lands

Tesla Land 

The Swiss EV market registered over 400 units last month, up 7% YoY, with the EV Share north of 2%.

In the race for the 2017 Best Seller title, if the beggining of the year the BMW i3 and Renault Zoe still sat in the Best Seller throne, Tesla models went in Ludicrous speed in the second quarter and have never looked back since, doing a rare 1-2 in the podium, with the Renault Zoe running from the BMW i3 in the race for the Bronze medal.

Looking at Tesla ICE competition, the Model S is behind the Big Three (Merc. E-Class - 1.841 units; BMW 5-Series - 1.540; Audi A6 - 866), in Fourth, while the Model X is Sixth, behind the Three Marys offerings (BMW X5, Audi Q7, Mercedes GLE), but also behind the Volvo XC90 (710) and Range Rover Sport (640), so once again, we get the feeling the SUV is not achieving the same level of success as its older brother.

In the manufacturers ranking, Tesla (28%) is in the First position, followed by BMW (24%), and Renault (12%, in Third.

Pl	Switzerland	Aug.	YTD	%	'16Pl
1 2 3	Tesla Model S Tesla Model XRenault Zoe	30 32 105	643 564 527	15 13 12	1 5 4
4 5	BMW i3BMW 330e e)	34 15	422 175	10 4	2 12
6	BMW 225xe Act. Tourer e)	15	170	4	16
7	BMW X5 40e  e)	15	165	4	12
8	Volkswagen Passat GTE e)	10	150	3	11
9 10	Audi Q7 e-Tron e) Mercedes GLC350e  e)	15 10	147 130	3 3	25 29
11 12 13 13 15	Nissan Leaf Audi A3 e-Tron   e) Porsche Cayenne Plug-In e) Volvo XC90 PHEV e) Mitsu. Outlander PHEV  e)	12 10 5 5 5	102 100 75 75 70	2 2 2 2 2	10 3 8 15 7
16 16 18	Mercedes C350e  e) Volkswagen Golf GTE   e) Volkswagen e-Golf	5 5 15	65 65 64	2 2 1	18 6 17
19 19 21	Mercedes B250e  e) BMW 740e e) Opel Ampera-e	5 5 44	55 55 53	1 1 1	9 34 N/A
22	Hyundai Ioniq Electric e)	5	43	1	26
23 23	Porsche Panamera PHEV e) Smart Fortwo ED   e)	10 10	40 40	1 1	N/A N/A
25 25	Mitsubishi I-Miev  e) BMW i8	8 5	38 38	1 1	20 18
	Others	28	275	6
	TOTAL	463	4.346	100

e) Estimate

Source: auto-suisse.ch

Switzerland February 2017

Ready, Set, Go!

Renault Zoe - 1 / BMW i3 - 1

The Swiss EV market registered some 400 units last month, up 19% YoY, with the EV Share now at 2.2%.

In the race for the 2017 Best Seller title, if the BMW i3 started the year in the lead, in February it was time for the Renault Zoe to shine, with 83 units, a new record for the French hatchback, no doubt thanks to the massive delivery of the ZE 40 version, allowing it to overcome the German Hot Hatch in the YTD ranking.

The Tesla players remained in their places, with the Model X (30 units) once again outrunning its Model S (19) sibling, the fourth time it happened in the last six months, meaning that the Swiss audience is preferring the SUV over its lower-riding sibling.

In the manufacturers ranking, BMW (27%, down 7%) stayed in the First position, now followed by Renault (17%, up 4%), which displaced Tesla (16%, down 3%) to Third.

Pl	Switzerland	Feb.	YTD	%	'16Pl
1 2 3	Renault Zoe BMW i3 Tesla Model X	83 38 30	153 124 84	17 13 9	4 2 5
4 5	Tesla Model S Volkswagen Passat GTE e)	19 30	68 65	7 7	1 11
6	BMW 225xe Act. Tourer e)	20	40	4	16
6	BMW X5 40e  e)	20	40	4	12
6	BMW 330e e)	20	40	4	12
6 10	Audi Q7 e-Tron e) Nissan Leaf	20 11	40 28	4 3	25 10
11 12 12 12 12	Mercedes GLC350e  e) Audi A3 e-Tron   e) Mitsu. Outlander PHEV  e) Porsche Cayenne Plug-In e) Volvo XC90 PHEV e)	15 10 10 10 10	25 20 20 20 20	3 2 2 2 2	29 3 7 8 15
16 17 18	Mercedes C350e  e) Hyundai Ioniq Electric e) Volkswagen Golf GTE   e)	5 5 5	15 13 10	2 1 1	18 26 6
18 18 18	Mercedes B250e  e) Volkswagen e-Up! e) BMW 740e e)	5 5 5	10 10 10	1 1 1	9 27 34
18	Mercedes E350e  e)	5	10	1	N/A
18 18	Mercedes GLE500e  e) Ford C-Max Energi   e)	5 5	10 10	1 1	30 N/A
25	Kia Soul EV  e)	5	8	1	12
26 26 26 29 30 31	Peugeot iOn Volvo V60 Plug-In   e) BMW i8 Citröen C-Zero Mitsubishi I-Miev Citröen e-Mehari	2 5 3 2 2 1	5 5 5 4 3 2	1 1 1 0 0 0	28 16 24 21 22 33
	TOTAL	411	917	100

e) Estimate

Source: auto-suisse.ch