US market dances to the tune of the Model 3
Some 33,000 plug-in units were registered last month in the USA, down 25% YoY, but the YTD tally is still in the black (+2% YoY), and because the overall market is stagnating (-1% in 2019), the 2019 PEV Share grew slightly to 1.9%.
This growth is highly dependent on the Tesla Model 3, with the sports sedan being responsible for 47% of all deliveries, greatly influencing the general behavior of this Tesla-addicted PEV market.
Speaking of Tesla, it seems the Californian maker has already found its natural ground, share wise, having increased just slightly (+1%, to 57%) its market share, regarding our last US post, in June.
Of course, when the Model Y lands, the share should rise again, but until then, do not expect big changes.
Speaking of Tesla, it seems the Californian maker has already found its natural ground, share wise, having increased just slightly (+1%, to 57%) its market share, regarding our last US post, in June.
Of course, when the Model Y lands, the share should rise again, but until then, do not expect big changes.
On the other hand, the Model 3 addiction is patent when we remove that nameplate from the total numbers, doing so makes the market dive 12% YoY...
Even the other Teslas are seeing their numbers drop significantly, with the Model X down 17% YoY, while the Model S deliveries are dropping like a stone: -43%!
Blackhole effect indeed...
Looking elsewhere, there isn't much to talk about, with the BWM 530e reaching a Top 10 position, while the Toyota Prius PHEV recovered the runner-up spot, while a (slightly) recharged Nissan Leaf is now #6 and the Chevrolet Volt continues sliding from the ranking, as the sun sets in its horizon.
A special mention for the #4 Chevrolet Bolt, that in September has managed its best score (2,125 units) in 6 months, helping it to be the only nameplate, aside the leader Model 3, to improve its score (by 58%!) regarding the same period in 2018. Kudos for this little EV, (too) many times critisized.
Even the other Teslas are seeing their numbers drop significantly, with the Model X down 17% YoY, while the Model S deliveries are dropping like a stone: -43%!
Blackhole effect indeed...
Looking elsewhere, there isn't much to talk about, with the BWM 530e reaching a Top 10 position, while the Toyota Prius PHEV recovered the runner-up spot, while a (slightly) recharged Nissan Leaf is now #6 and the Chevrolet Volt continues sliding from the ranking, as the sun sets in its horizon.
A special mention for the #4 Chevrolet Bolt, that in September has managed its best score (2,125 units) in 6 months, helping it to be the only nameplate, aside the leader Model 3, to improve its score (by 58%!) regarding the same period in 2018. Kudos for this little EV, (too) many times critisized.
Looking at the manufacturers ranking, as previously mentioned, Tesla is now responsible for a mammoth 57% of the market, while Chevrolet (7%) hangs on to Second Place, trying to keep the Silver medal from the hands of the #3 Toyota (also 7%), ahead of Honda, Nissan and BMW, all with 4% share.
Tesla Model 3 & Others
Pl
|
Model
|
2019 Sales
|
1
|
Toyota Camry
|
258,456
|
2
|
Honda Accord
|
204,463
|
3
|
Nissan Altima
|
159,969
|
4
|
Ford Fusion
|
133,938
|
5
|
Tesla Model 3
|
111,050
|
The Model 3 is now in cruise speed, with the Tesla midsizer keeping its #5 spot in the midsize class, while at the same time, the Californian has the Premium midsize category in the bag, as its closest competitor, the Mercedes C-Class, is way behind it, with 37,898 sales.
Interestingly, the Model 3 black hole effect is not being felt among the midsize best sellers, with the one with the largest drop being the Honda Accord, with a small 5% decrease, while the Ford Fusion even managed to increase sales by 7%.
It looks like the relatively high price of the Model 3 prevents it from making further inroads into the mainstream market.
Tesla Model S & Others
Pl
|
Model
|
2019
Sales
|
1
|
BMW 5-Series
|
30,634
|
2
|
Mercedes E/CLS-Class
|
29,649
|
3
|
Audi A6
|
13,165
|
4
|
Tesla Model S
|
9,900
|
5
|
Mercedes S-Class
|
8,753
|
Looking at the large premium car category, the Tesla Model S is suffering from the cannibalization effect of the Model 3, with deliveries down 43%, with the recovering 3# Audi A6 winning a sizeable distance, while the #5 Mercedes S-Class is closing in, thanks to sales only being down by 15%.
I guess Model S sales should only recover when and if the much debated interior refresh finally lands.
I guess Model S sales should only recover when and if the much debated interior refresh finally lands.
Regarding the Model X (13,540 deliveries in 2019), sales drop isn't so Sharp (only -17%), but the more intense competition means that the Tesla nameplate is only 9th on the Large Premium SUV category, pretty far from the class leader, the BMW X5 (37,035 units).
