Canada January 2018

Tesla Model 3 starts in the lead

January registered some 2.300 plugins in Canada, up 75% YoY, with the 2019 PEV share starting at 2%.

After a weak year end, due to the focus on deliveries south of the border, the Model 3 is back on track in Canada, with the midsizer leading in January, by a sizeable margin. 

On the other hand, Chevrolet is going down, not only its bread and butter Volt dropped 5% regarding the same month last year, but the Bolt was down an astounding 32%(!), to 125 units..

Besides Tesla, the main benefitter was the Nissan Leaf, that is now in the runner-up place, thanks to 247 units,  and should be the main candidate for the Silver medal this year.  

Regarding the manufacturers podium, Tesla (42%) is head and shoulders above the competition, while Chevrolet (14%) is holding on to Second Place, with Nissan (11%) in Third Place.

Tesla Model 3 & Others

Pl	Model	Jan. Sales
1	Toyota Camry	929
2	Tesla Model 3	710
3	Honda Accord	580
4	Mercedes C-Class	456
5	Chevrolet Malibu	338

Looking at the midsize vehicles general ranking, this time the Model 3 was 2nd, as the Toyota Camry managed to overcome it.

Looking into 2019, expect the Model 3 to continue running for the category leadership, as the Premium title seems to be already in the bag.

USA January 2019

Honda Clarity PHEV jumps to #2

Some 17,000 plug-in units were registered last month in the USA, a 42% improvement YoY, with the PEV Share reaching 2.2% in January. 

These results were mostly thanks to the Tesla Model 3 deliveries, that tripled deliveries regarding 12 months ago, while the Honda Clarity PHEV also had a big jump in sales (+97%), allowing it to reach the runner-up place.

Will the Honda nameplate keep this status at the end of the year? 

Looking elsewhere, there isn't much to talk about, except the fact that Chevrolet is not pushing sales, in fact they are down YoY, if the Volt (-5%) performance is not shameful, or surprising, given it it a model in sunset-mode, the Bolt score (-21%!) should sound the alarm at The General HQ, because if sales are down with the full $7.500 credit, imagine a few months from now, when that ends…

A final reference to the Jaguar i-Pace, after the end of the Dutch Fever, the British Crossover is finally ready to start delivering units in volume, and it is already outselling all Crossover/SUVs not named Tesla... 

Looking at the manufacturers ranking, Tesla owns half of the market (49%, to be more precise), while Chevrolet (9%) hangs on to Second Place, ahead of Honda and Toyota, both with 7% share.

Tesla Model 3 & Others

Pl	Model	Jan. Sales
1	Toyota Camry	23.802
2	Honda Accord	18.786
3	Nissan Altima	12.189
4	Tesla Model 3	6.500
5	Hyundai Sonata	6.212

With the Tesla Model 3 selling more than its most direct competitor (Mercedes C-Class) in the Premium Midsize category, i believe at this point it's best to compare the Tesla nameplate with the mainstream midsize competition.

The Tesla midsizer was Fourth last month, far behind the Toyota Camry and Honda Accord, but January was always going to be a weak month for the Californian.

Let's see what happens in March.

Tesla Model S & Others

Pl	Model	Jan. Sales
1	BMW 5-Series	3.679
2	Mercedes E/CLS-Class	3.258
3	Lexus ES	3.144
4	Audi A6	1.619
5 6	Cadillac CTS Tesla Model S	886 875

Looking at the large premium car category, the Tesla Model S started the year in 6th, but expect a swift recovery in the coming months, on its way for another Bronze Medal.