Tuesday, March 22, 2016

Germany February 2016



Zoe #1 Edition

Despite an EV market up 78% YoY, the EV Share is still at 0.74%, with many consumers probably waiting for the incentives policy to be finally approved, maybe then the market share finally can reach the symbolic 1% barrier.

After the Kia Soul EV stealing the show in 2015, the German EV market is back at its usual self, with various candidates to Number One and several changes in the top positions, this time it was the Renault Zoe turn to seat at the Leader's Throne, but the local runners are really close, especially the VW Golf GTE (#2, 11 units behind) and BMW i3 (#3, 15 units less), so the french hatch has to keep a close eye on the rearview mirror, if it wants to keep the #1 position a little longer.

A special mention to the Audi Q7 e-Tron, now in full speed and registering 123 units, already leading the hot Luxury SUV segment and only 27 units behind the Outlander PHEV, so the SUV leadership might be near for Audi's Panzer.

Looking at the manufacturers ranking, Volkswagen continues in the Top Spot, with 20% share (Down 1%), followed by BMW (16%, down 2%) and in Third we now have Audi (13%), benefitting from a positive month of the A3 e-Tron and the aforementioned Q7's e-Tron push.

PlGermanyFeb. YTD%'15 Pl
1
2
Renault Zoe
Volkswagen Golf GTE
201
153
335
324
10
9
6
4
3BMW i3 *17132092
4Audi A3 e-Tron21028885
5Nissan Leaf164240710
6Mercedes C350e e)97196613
7Misubishi Outlander PHEV9119363
8Audi Q7 e-Tron123166524
9
10
Volkswagen Passat GTE
Tesla Model S
83
91
146
129
4
4
9
7
11Volkswagen e-Golf
69
11338
12
13
14
15
16
17
18
19
20
21
22
23
23
25
26
27
28
29
30
31
32
33
33
35
36
36
Volvo XC90 T8 PHEV
Volkswagen e-Up!
Mercedes GLE500e
BMW 225xe Active Tourer
Porsche Cayenne Plug-In
BMW X5 40e PHEV
Kia Soul EV
Mercedes B250e
Volvo V60 Plug-In
BMW 330e
Mercedes S500e   e)
Porsche Panamera Plug-In
BMW i8
Smart Fortwo ED
Renault Kangoo ZE e)
Nissan e-NV200 / Evalia
Citröen C-Zero
Ford C-Max Energi
Peugeot iOn
Citroen Berlingo EV e)
Toyota Prius Plug-In
Mitsubishi I-Miev
Opel Ampera
Porsche 918
Audi R8 e-Tron
Tesla Model X
60
70
58
26
47
32
15
30
7
43
25
22
19
14
15
12
7
2
6
5
5

1
2
1

103
97
87
84
81
69
52
50
47
43
40
35
35
34
30
20
15
12
11
10
9
5
5
4
1
1
3
3
3
2
2
2
1
1
1
1
1
1
1
1
1
1
0
0
0
0
0
0
0
0
0
0
28
12
29
20
17
22
1
14
18
32
19
23
16
11
N/A
25
36
N/A
36
33
26
27
31
30
38
N/A
TOTAL
2.000
3.470
100


* - 67 Bev + 104 Rex





Source: kba.de

2 comments:

  1. >In a market up 78% YoY...

    Can you explain which market you refer to? Without context it seems you refer to the general car market in Germany; this market however is not 78% up YoY.

    ReplyDelete
    Replies
    1. Changed the texto, thanks for the input.

      Delete