Belgium June 2014

Tesla Escapes Porsche Edition

Taking advantage of the weak performance by the Porsche Panamera Plug-In (Only 22 units sold), Tesla hit the pedal (93 sales, best result ever for a single model), and like a cyclist on the Tour de France, it distanced itself from its direct rivals, the #2 BMW i3 and the aforementioned Porsche.

The Mitsubishi Outlander PHEV was #4 in June, with 12 units sold, but it's still #6 YTD, a performance far behind other countries, like Sweden or the neighboring Holland. Bad promotion from Mitsubishi Belgium or just a matter of taste?

The rest of the competition is way behind, with all other models selling in single digits. In the end of the table there's a newcomer, the hot BMW i8 has landed.

A reader from Belgium sent me a possible reason to why high-end plug-ins have such success there, according to him, "EV's and PHEV's are 120% deductible for a company whereas a normal BMW, Audi etc of this size only for 70% I guess. That's why the Panamera and the Model S are selling pretty well in our country, and that's why the other smaller models like the Leaf and the Zoe aren't. CEO's in Belgium won't rapidly go for such a small company car... For employees who have a company car, there is a monthly taxation calculated on the CO2 output and the price of the car, but as a lot of the cars now have less than 120 gr/km, the taxes are really low for a company car."

Pl	Belgium	June	YTD	%	'13Pl
1	Tesla Model S	93	284	26	2
2	BMW i3 *	36	189	17	7
3	Porsche Panamera Plug-In	22	172	16	12
4	Volvo V60 Plug-In	9	103	9	1
5	Nissan Leaf	9	102	9	3
6	Mitsubishi Outlander PHEV	12	89	8	19
7	Renault Twizy e)	5	42	4	4
8	Renault Zoe	2	34	3	5
9	Volkswagen e-Up!	3	32	3	14
10	Smart Fortwo ED	4	30	3	6
11	Opel Ampera	1	5	0	8
12	Mitsubishi I-Miev		3	0	10
13	Peugeot iOn	1	2	0	14
14 14 14 14 14 14	BMW i8 Fisker Karma Citröen C-Zero Toyota Prius Plug-In McLaren P1 Renault Fluence ZE	1	1 1 1 1 1 1	0 0 0 0 0 0	N/A 9 N/A 14 N/A 11
	TOTAL	198	1.094	100

Source: febiac.be

* - 13 Bev + 23 Rex