Denmark December 2014

The two main characters of the EV Scene in Denmark

Borgen Edition

Just like the TV Series, the local EV market never fails to surprise us, now with a third straight sales record, this time with 349 units, jumping the EV Share to 0,88%, with the YTD numbers shooting for 1.657 units, three times as much as the registrations made last year! 

Looking at the December models ranking, it was a close race to the top between the Tesla Model S and the Nissan Leaf, both shattering their previous records (115 sales now vs 67 in June for Tesla, 112 vs 84 for the Japanese), ending with a win (The first since June) for the American model by just three units. The VW e-Up! (47 units) ended in Third, while the Renault Zoe made a personal best in this market, with 36 units, ending the month in #4, this month recorded the landing of the Mercedes B-Class ED, with a very satisfying 8 units registered, and an unexpected sales burst from Smart, with 6 ED sales, when in the previous 11 months it had sold...one.

Looking  at yearly numbers, besides the sweet-as-danish-pastries sales surge (There were more EV's sold in Denmark this year than in all previous years combined), the Nissan Leaf was the second model to re-validate a Best Seller title (2009 - Th!nk City; '10 and '11 - Peugeot iOn; '12 - Renault Fluence ZE), but it had to double the results (578 vs 212) in order to resist Tesla's push (112 unis last year vs 460 in '14).

On the other hand, much was expected from German carmakers, but the Best-Seller candidate BMW i3 ended in #5, being surpassed in the last month by the recently-improving Renault Zoe, while the VW duo also had somewhat disappointing performances, if the e-Up! ended in #3, but far from the Top Two, the e-Golf was only #9, with its best registration month being the one of landing (August), with 5 units, and probably all being demonstration models, if the e-Up! outrageously high price keeps the smaller one from flying higher in the ranking, there doesn't seem to be a valuable reason for the compact hatch to be underperforming. 

Final mention for the PHEV Best Seller Title, this time it went for Mitsubishi, but the numbers aren't that significant, with PHEV's representing only 2% share and 22 sales, and unlike the BEV majority, it isn't even growing, in 2012 this segment had 33 units sold...

After my most optimistic forecasts being surpassed by reality, i think 2015 should continue to the fast growth pace of late, probably ending the year with some 2.500 - 3.000 units. 

The models ranking should continue to see a close race between the Top 2 (Leaf and Model S), while the e-Up!, Zoe, i3 and even maybe the B-Class ED, will have a close fight for the last place in the podium.

Pl	Denmark	Dec.	YTD	%	'13Pl
1	Nissan Leaf	112	578	35	1
2	Tesla Model S	115	460	28	2
3	Volkswagen e-Up!	47	219	13	5
4	Renault Zoe	36	145	9	3
5	BMW i3 *	13	138	8	11
6	Nissan e-NV200	4	23	1	N/A
7 8	Renault Twizy Mitsubishi Outlander PHEV	6 1	19 12	1 1	6 N/A
9	Volkswagen e-Golf		11	1	N/A
9 11 12 13 14 15 16 17 17 17	Citröen C-Zero Opel Ampera Mercedes B-Class ED Smart Fortwo ED Renault Kangoo ZE Renault Fluence ZE Citröen Berlingo EV Peugeot Partner EV BMW i8 Peugeot iOn	1 8 6 1	11 9 8 7 6 5 3 1 1 1	1 1 0 0 0 0 0 0 0 0	N/A 8 N/A 10 9 4 N/A N/A N/A 7
	TOTAL	349	1.657	100

Source: www.bilimp.dk

* - 6 bev + 7 rex