UK Full Year 2014 (Draft Edition)

Going Up

Outlander PHEV dethrones Leaf Edition

Apart from the Leaf and Outlander PHEV numbers, i don't have accurate data for the UK, but the numbers were so high, that i just had to publish something.

Some 14.000 plug-ins were sold last year in the UK, not only it has shattered the previous yearly record to bits (The previous record was around 4.000 units), but it also rose the UK to the fourth largest EV market in Europe, surpassing Germany(!). As consequence of this, the EV Share made an historic jump to 0,56%, miles above the 0,16% recorded in 2013.

Besides the sudden sales surge, the big news in 2014 was the brilliant and somewhat unexpected career of the Mitsu Outlander PHEV, shooting right to Number One in its debut year, with 5.370 units, outselling the perennial leader (#1 since 2011) Nissan Leaf, which, despite doubling sales, couldn't resist the tidal wave made by the plug-in SUV.

This dutch-like performance of the Outlander made the UK the third largest market for Mitsu's SUV, only behind Japan and Holland, while at the same time made the UK's PHEV share double from 22% in 2013 to 47% now.

Looking at the top positions in general, we can see a majority of new models filling up the top spots, while the two resistants from 2013 saw their sales double, which is a good sign for the upcoming months.

Looking for 2015, the top two will continue to run for #1, while the EV market as a whole will continue to grow, although with slower growth rates. I'm predicting some 19.000 units in the end of 2015, what do you think?

Pl	UK	2014	2013	%	'13Pl
1	Mitsubishi Outlander PHEV	5.370	N/A	39	1
2	Nissan Leaf	4.051	1.812	29	N/A
3 4 5	BMW i3 e) Renault Zoe e) Tesla Model S e)	1.274 1.016 658	94 378 N/A	9 5 4	12 4 N/A

e) Estimate

Source: smmt.co.uk; samochodyelektryczne.org