Thursday, March 26, 2015

Europe February 2015

R240, the new (And cheaper) Zoe will help spur sales (even) further

Zoe Edition

With some 8.200 units, the European EV market continues to post significant growth rates, sales were up 57% regarding the same month last year, so the 120K target for 2015 might be already small...Let's see how the next months develop.

Looking at the models ranking, the Outlander PHEV continues sovereign, being the only model to reach the four-digit area (1.184 units), while the Renault Zoe is back at good performances (979 sales), winning the Monthly Best-Selling Pure Electric car, ahead of the e-Golf (970 units) and the Nissan Leaf (740 units, worst performance since March '13).  In Fifth we get the BMW i3, a return to form after a poor January.

PlModelSales  
1
Mitsubishi Outlander PHEV
1.184
2Renault Zoe
979
3Volkswagen e-Golf
975
4Nissan Leaf
740
5
BMW i3
602

Looking at the YTD ranking, the headline news is the Golf GTE losing three positions to #5, while its premium cousin, the Audi A3 e-Tron is on the rise, climbing two positions to #9.

But changes didn't stopped there, in the second half of the ranking, the Renault Kangoo ZE recovered some pulse and raised three positions to #13, still far from the #8 won last year, but enough to get away from its closest competitor on the LCV trophy, the #17 Nissan e-NV200.

Looking at the brands ranking, Volkswagen continues firm in the leadership, with 23% share, followed by Mitsubishi (19%), while Renault is recovering ground, it's now Third with 13% share.

PlEuropeFeb.2015%'14Pl
1Mitsubishi Outlander PHEV1.1843.169181
2Volkswagen e-Golf9752.053119
3Nissan Leaf7401.749102
4Renault Zoe9791.69593
5Volkswagen Golf GTE5271.560922
6Tesla Model S5771.13964
7BMW i36021.11865
8Volvo V60 Plug-In37785257
9Audi A3 e-Tron572814519
10Volkswagen e-Up!23850736
11Smart Fortwo ED156466310
12Porsche Cayenne Plug-In156393228
13Renault Kangoo ZE20033028
14
15
16
17
18
19
20		BMW i8
Kia Soul EV
Renault Twizy
Nissan e-NV200
Bolloré Blue Car
Peugeot iOn
Mitsubishi I-Miev
128
78
136
113
59
66
39
310
302
263
211
179
143
141
2
2
1
1
1
1
1		15
23
11
12
    13
21
17

TOTAL8.17617.940

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13 comments:

  1. UnknownMarch 27, 2015

    Hi. Thanks for all your efforts.
    Unfortunately the lack of figures from the UK is starting to create a really, really big hole, as the Mitsubishi PHEV in particular has massive sales.
    Mitsubishi reckon that they will have sold 10,000 in the UK by the end of March, making the lead shown above much, much greater.

    Somehow I reckon we need something in, even if it is only a guess on UK stats, as it changes the picture completely! :-(

    ReplyDelete
    Replies
    1. José PontesMarch 27, 2015

      Remember, this is a February report, March is still to come next month, considering that until Feb. the total number of Plug-in Outlanders in the UK was +/- 6.700 units, it would mean that some 3.300 units were sold in March alone, it might seem an impossible number, but remember that Mitsu's SUV already reached the "thousands per month" mark last year, and considering that March is always one of the best selling months in the UK, 3.300 Outlander PHEV registered this month would be surprising, but not impossible.

      And now a spoiler alert: There are reports saying that Tesla already sold some 800 Model S in Norway this month.

      Delete
    2. AnonymousMarch 27, 2015

      Here is the press release:
      http://www.mitsubishi-motors-pr.ca/ca/en/media/pressreleases/14701/international-news-mitsubishi-outlander-phev-is-now-the-uks-favourite-plug-in-vehicle1

      It's 10. March. That means Mitsubishi must have sold 4.630 Outlander PHEV from first Januar until 10. March!
      http://insideevs.com/mitsubishi-outlander-phev-becomes-uks-1-selling-plug-electric-car-knocks-nissan-leaf-2/

      Delete
    3. AnonymousMarch 27, 2015

      Jose,
      Where do you see this report about Model S in Norway? I see ~300 for Feb.

      Delete
    4. José PontesMarch 27, 2015

      Outlander: I will check this further;

      Model S: the 800 units regard the current month of March.

      Delete
    5. AnonymousMarch 28, 2015

      According to a forum thread there is now 1006 Tesla Model S registered this month in Norway and it will sertainly continue to grow

      Delete
  2. eGear.beMarch 27, 2015

    Hello José,

    Where did you get the price of the Renault ZOE R240 from?

    On the French Renault.fr website I don't seem to find it.

    ReplyDelete
    Replies
    1. José PontesMarch 27, 2015

      Go for "Renault Zoe R240" on google... :-)

      Delete
  3. AnonymousMarch 27, 2015

    Good work but where is it indicated that UK sales are not part of those figures ?? If correct it should be indicated right on top in CAPITAL letters, otherwise it is very misleading.

    ReplyDelete
    Replies
    1. José PontesMarch 27, 2015

      Although with estimates, the UK numbers ARE included, 350 units for the Outlander, 150 for the Leaf, 50 for the BMW i3...

      February is always a slow selling month in this highly seasonable market.

      Delete
    2. AnonymousMarch 27, 2015

      OK thanks, you might be interested in March sales in Norway period March 1st to March 26th:
      Tesla Model S: 920 Leaf 421 VW Egolf 840 VW EUP 173.
      Go to http://elbilforum.no/ using google chrome to translate. With a bit of search in Tesla you will find.

      Delete
  4. UnknownMarch 27, 2015

    Aha! Thanks!
    I had not realised they were in there!

    ReplyDelete
  5. José PontesMarch 28, 2015

    The entire Mitsubishi brand registered 2.361 units in the UK in Jan-Feb. (Source: SMMT), add that to the +/- 5.4k sold last year and those 10.000 units can only be possible if they include the March deliveries, Mitsu probably counted sales instead of actual deliveries.

    ReplyDelete