Saturday, May 16, 2015

Germany April 2015

Fighting for the "EV Meisterschaft"
#1 GTE Edition

The 1.719 EV's sold last month represent a 60% increase regarding the same month last year, meaning that EV Sales continue in good health in Germany, with the EV Share now at 0,59%, up from 0,44% last year.

Looking at the monthly ranking, for once there were no major surprises, with the Golf GTE (277 units, new Personal Best), repeating the Best Seller title of January, followed by the BMW i3 (219 units, personal best this year) and the Outlander PHEV.

The #4 Audi A3 e-Tron sold 192 units, its best result of the year, while there was a tie in #5, with the Renault Zoe and the Tesla Model S both selling 86 units.

 Looking at the particular case of the american car, it is a good result within the plug-in niche, but looking at the larger picture of their ICE direct competitors, it is a disappointing number, as all of them outsold the S (Merc CLS - 451 units, Audi A7 - 560, BMW 6-series - 280, Panamera - 168). If in the future Tesla wants to be a player in the General Market, it needs to sell consistently above the 150 units/month. Will it get there eventually? Ladies and Gentlemen, please make yout bets.

PlModel
Sales  
1Volkswagen Golf GTE277
2BMW i3 *219
3Mitsubishi Outlander PHEV202
4Audi A3 e-Tron192
5Ren. Zoe / Tesla Model S86

The YTD ranking saw another leadership change, with the Golf GTE dethroning the BMW i3, while the Mitsu Outlander PHEV continues Third, with 11% Share and only 1% behind the top two.

The Audi A3 e-Tron climbed to #4 (Dropping the Leaf to #5), while the Tesla Model S also climbed one position, to #6.

 An interesting trend in Germany is the rise of plug-in hybrids, last year there was only one representative in the Top 5 (Outlander PHEV, in #5), now they are the majority (Golf GTE, Outlander PHEV, Audi A3 e-Tron), this evolution is visible in the BEV / PHEV breakdown, as plug-in hybrids now have 44% Share vs 25% last year, which means that if Europe is leaning towards PHEV's, Germany is leading the way.

There are new models landing in the ranking, two from BMW (X5 and 2-Series PHEV) and one from Audi, the Q7 e-Tron, that registered 22 units in its debut month, a considerable amount, considering the price, staying only 11 units behind the already established Porsche Cayenne Plug-in.  

PlGermanyApr. YTD'15%'14 Pl
1Volkswagen Golf GTE2777721213
2BMW i3 *219716121
3Mitsubishi Outlander PHEV202688115
4Audi A3 e-Tron192543910
5Nissan Leaf3649487
6Tesla Model S8638066
7Volkswagen e-Golf7537268
8Smart Fortwo ED8433552
9Kia Soul EV71311528
 10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
24
26
27
27
29

Renault Zoe
Volkswagen e-Up!
BMW i8
Mercedes B-Class ED
Volvo V60 Plug-In
Porsche Cayenne Plug-In
Mercedes S500 Plug-In
Renault Twizy e)
Nissan e-NV200 / Evalia
Toyota Prius Plug-In
Porsche Panamera Plug-In
Mitsubishi I-Miev
Audi Q7 e-Tron
Volkswagen Passat GTE
Opel Ampera
BMW 2-Series A. T. PHEV
Ford Focus Electric
Peugeot iOn
BMW X5 Plug-In
Renault Fluence ZE

71
29
49
65
32
30
30
10
15
11
7
22
3
6
8
6

3
1
86   282
184
182
160
129
121
115
108
80
62
47
28
22
17
8
8
7
3
3
1

5
3
3
3
2
2
2
2
1
1
1
0
0
0
0
0
0
0
0
0

3
4
11
16
12
19
20
9
21
15
14
17
N/A
N/A
18
N/A
26
23
N/A
31

TOTAL1.7196.179100

* - 97 Bev + 122 Rex


Source: kba.de

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