Estonia December 2015

Leaf Repeats Title in Crumbling Market

Only 55 electric cars were sold in 2015, down from 350 in 2014, placing the EV Share at a disappointing 0.27%.

This EV market has an uncharacteristic Boom-Bust behavior, possible to see in the EV Share over the years:

2011 - 0.3%

2012 - 2.4%

2013 - 0.7%

2014 - 1.7%

2015 - 0.3%

In the midst of this abnormality (Incentives related?), the Nissan Leaf won for the third consecutive time the Best Seller award, despite selling only 12 units, its worst performance ever.

Second was the Tesla Model S, up one position regarding last year, despite delivering only a third of the vehicles (10 now vs 30 in '14). 

The Volkswagen e-Golf replaced the e-Up! relative in the Podium, ending the year in Third, with only five units.

In a shrinking market, one major trend was the rise of plug-in hybrids from insignificance to 25% share, representing almost half of the models available.

Pl	Estonia	Dec.	YTD	%	'14Pl
1	Nissan Leaf		12	22	1
2	Tesla Model S	1	10	18	3
3 4 5 5 5 5 9 9 9 12 12 12 12 12 12	Volkswagen e-Golf BMW i3 * Nissan e-NV200 / Evalia BMW i8 Porsche Cayenne Plug-In Volkswagen Golf GTE Kia Soul EV Renault Zoe Volkswagen e-Up! Mitsubishi Outlander PHEV Audi A3 e-Tron Mercedes C350e Opel Ampera BMW X5 40e PHEV Renault Kangoo ZE	1 1 1 1 1	5 4 3 3 3 3 2 2 2 1 1 1 1 1 1	9 7 5 5 5 5 4 4 4 2 2 2 2 2 2	N/A 6 5 N/A N/A N/A N/A 6 2 N/A N/A N/A N/A N/A N/A
	TOTAL	6	55	100

Source: mnt.ee

* - 2 Bev + 2 Rex