Monday, February 8, 2016

Canada January 2016


Volt Back At #1 Edition

EV Sales started the year on positive note, with 314 new plug-ins zooming around Canadian streets, which represents a 16% increase regarding last year.

The Status Quo of a couple years ago made a comeback last month, with the Volt in #1, followed by the Leaf and Model S, will these positions be a thing to repeat in 2016? Let's wait and see..

Below the podium, the Audi A3 e-Tron had a nice introduction in the North American markets, as Audi seems to believe on the sales potential of its PHEV product, so the BMW i3 might have a strong competitor here for the race in the #4 position.

PlCanadaJan.YTD%
1Chevrolet Volt949430
2Nissan Leaf727223
3Tesla Model S e)414113
4BMW i3  e)29299
5
5
Audi A3 e-Tron
P. Cayenne Plug-In e)
20
20
20
20
6
6
7Kia Soul EV e)15155
8Mitsubishi I-Miev772
9BMW i8 e)552
10
10
12
Ford Fusion Energi e)
Ford C-Max Energi e)
Cadillac ELR
5
5
1
5
5
1
2
2
0

TOTAL314314100


e) Estimate

Source: Greencarreports; Good Car Bad Car


Tesla vs The Others (Canada Edition)

As Elon Musk pointed out, the real competition of Tesla aren't other EV's, but the ICE best selling models, so let's look how the Model S stands in Canada (1)



PlModelNov.
1Mercedes CLS / E-Class 231
2Cadillac CTS78
3Audi A644
4BMW 5-Series42
5Tesla Model S e)41

 Looking at the January numbers, Tesla came close to the Third Spot, while the Cadillac CTS was a surprise Second and the Mercedes CLS / E-Class duo continue far ahead of the competition. 

(1) - Unlike in markets across the pond, the full-size car market in Canada is much more diversified, with Chevy Impalas, Malibus, Chrysler 300, Dodge Chargers, etc, all theoretical adversaries to the Model S, but Tesla's direct competition isn't there, so the Model S is only compared with cars with similar price and concept.

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