Canada June 2016 & July Preview

Volt On Fire (& Model X lands with seismic waves)

Records galore in Canada's EV market, with 1.096 units registered in June, the four digits level was achieved for the first time here, representing a 73% increase regarding last year, the EV Share is now at a record 0.45%, heading the Canadian EV Market to some 8.500/9.000 units by the end of the year.

A local market darling, the Chevrolet Volt, Canada's four times Best Selling EV, leads the way, improving its own record for the third fourth consecutive time, to 320, which begs the question: Where will the sales peak for the Chevy product be? 300 units a month? 400? 

Spoiler alert for July: The Volt reached 385 units last month, not only a personal record, but also an all-time high for a single model in Canada.

The other model with available numbers for July is the Nissan Leaf, with 152 units, up 62% YoY.

Looking at the rest of the ranking, the main news was the record-breaking landing of the Tesla Model X, with 156 units, the best debut month ever in Canada, allowing the Minivan/SUV/Sports Car to shoot right up to the Eighth Place, becoming instantly the Best Selling SUV on the market, with such a brilliant start, one wonders if the "X" will have arrived on time to reach a podium position.

In the manufacturers ranking, Chevrolet is the Master In Command, thanks to the Volt success, with 30% share, followed by Tesla (22%) and Nissan (14%).

Pl	Canada	June	YTD	%
1	Chevrolet Volt	320	1.292	29
2	Tesla Model S	167	806	18
3	Nissan Leaf	123	617	14
4	Kia Soul EV	67	317	7
5 6 7 8 9	Volvo XC90 T8 Audi A3 e-Tron BMW i3 Tesla Model X P. Cayenne Plug-In	55 41 28 156 21	264 190 181 156 114	6 4 4 4 3
9 11	BMW X5 40e BMW i8	30 11	114 97	3 2
12	Ford C-Max Energi	17	77	2
13	Ford Fusion Energi	22	65	1
14 15 16 17 18 19 20 21	Ford Focus Electric Mitsubishi I-Miev Chevrolet Spark EV P. Panamera Plug-In Cadillac ELR Smart Fortwo ED Mercedes S550e Porsche 918	14 8 9 3 2 12	58 46 23 12 8 6 5 1	1 1 1 0 0 0 0 0
	TOTAL	1.096	4.449	100

Source: Good Car Bad Car / Greencarreports


Tesla Model S vs The Others 

Pl	Model	YTD '16
1	Mercedes CLS / E-Class	1.724
2	BMW 5-Series	1.085
3	Tesla Model S	806
4	Audi A6	507
5	Audi A7	432

Like in its domestic market, the Model S is stable at Third Spot, but the BMW 5-Series is closer here than south of the border... 

Tesla Model X vs The Others 

Pl	Model	June '16
1	Mercedes GLE	701
2	BMW X5	616
3	Audi Q7	456
4	Volvo XC90	297
5	Porsche Cayenne Tesla Model X	290 156

Now that the Model X has landed let's see how it compares in June with its most direct competitors, if the 156 units allowed it to make a small earthquake in the EV ranking, when compared with its ICE competition, its landing was barely noticeable.

In a SUV-loving market such as this, the Model X has a hard job in its hands wheels, if it wants to reach the same level of success as its Model S older brother (Third Place), it has to reach some 400 to 500 units a month, something still unheard of in this market.