USA September 2016

As if the P90D wasn't fast enough...

Records Galore Edition

September came and it was the Mother-of-all-Records, following on the recent upward sales trend, last month there were 16.474 units registered, a new all-time record, with YoY sales up an impressive 67%, with a September Market Share of 1.15%, the first time it breaks the 1% barrier, and the YTD also at a record at 0.83%, the US market is headed for a record year, will the YTD EV share reach 1% by year end? I wouldn't bet against it... 

And that's still without the presumable hot sellers Chevrolet Bolt and Toyota Prius Prime hitting the market...

The Star Of The Month was undoubtedly Tesla and its two models, the S and the X. While the first secured an all-time record last month, with some 4.100 units, the second delivered some 2.950 units, its best month to date, which allowed it to reach the Third Place in the YTD ranking, making it two Teslas in the podium. 

Looking below, we assist to a stable ranking, with a record performance by the Kia Soul EV, with 217 units, while the VW e-Golf is on a roll, doing another year best performance in September, with 529 units.

In the manufacturers ranking, Tesla (30%, up 2%) is comfortable in the leadership, while Chevrolet (18%) increased slightly its advantage over the Third Placed Ford (16%, down 1%).

On a side note, 69 Toyota Mirai's and 4 Hyundai Tucson FCEV were registered, surprising numbers for the Toyota, that placed the monthly and YTD share at 0.01%.

Pl	USA	Sep.	YTD	%
1	Tesla Model S e)	4.100	20.458	19
2	Chevrolet Volt	2.031	16.326	15
3	Tesla Model X e)	2.950	12.271	11
4	Ford Fusion Energi	1.652	11.650	11
5	Nissan Leaf	1.316	9.238	9
6	BMW i3	391	5.673	5
7	Ford C-Max Energi	689	5.376	5
8	BMW X5 40e	482	4.584	4
9	Fiat 500e	440	3.445	3
10	Audi A3 e-Tron	312	2.949	3
11	Volkswagen e-Golf	529	2.782	3
12 13 14 15	Chevrolet Spark EV Hyundai Sonata PHEV Por. Cayenne PHEV Volvo XC90 T8	315 260 131 148	2.719 2.230 1.642 1.508	2 2 2 1
16 17 18 19 20 21 22 23 24 25 26 27 28 29	Kia Soul EV BMW i8 Ford Focus Electric Smart Fortwo ED Cadillac ELR Mercedes B250e BMW 330e Por. Panamera PHEV Mercedes S550e Bolloré Blue Car Mercedes GLE550e Mitsubishi I-Miev Toyota Prius Plug-In Porsche 918	217 158 82 44 6 51 54 28 41 26 17 4	1.162 1.089 661 527 523 468 323 264 253 160 99 82 52 1	1 1 1 0 0 0 0 0 0 0 0 0 0 0
	TOTAL	16.474	108.605	100

 e) Estimate

Source: insideevs.com; Good Car Bad Car

Tesla Model S vs The Others

Pl	Model	Sep. 2016
1	Mercedes E & CLS	4.824
2	Tesla Model S	4.100
3	Audi A6	1.599
4	BMW 5-Series	1.521
5	Cadillac CTS	1.503

  

The Model S earned the silver medal last month, and it probably would have reached the leadership, if Mercedes hadn't combined the CLS & E-Class sales together, even so, only 724 units separated the all-electric sedan from the class leadership, something that would be unheard of and a sign of the changing tide.

Two additional signs that Times are Changin', is the distance between the Model S and the Third Placed BMW (2.501 units!), and that all conventional models here present lost sales YoY, and of them, only the Mercedes duo didn't dropped more than 15%, helped no doubt, by the freshness of the new Merc E-Class. And even then, the new model lost sales...

Tesla Model X vs The Others

Pl	Model	Sep. 2016
1	Mercedes GLE	4.127
2	BMW X5	3.749
3	Tesla Model X	2.950
4	Mercedes GLS	2.782
5	Audi Q7	2.475

The Model X has a tougher job than the Model S, but with the production constraints now behind, in September, Tesla's SUV arrived in a best ever Third Place, if this is an indication of future delivery levels, then the Model X might well make an impact in this hot-selling class.