Sunday, December 18, 2016

South Korea November 2016

Samsung SM3 ZE


Hyundai Ioniq Electric Storms the Market

EV sales are on fire in South Korea, with sales doubling last year result and November setting a new absolute sales record, with 1.338 units, the first time it reaches four digits in one month, with the EV Share rising to 0.31%. 

 And to think in 2014 there were 856 units registered in the whole year!

This sudden surge has much to do with the instant success of the Hyundai Ioniq Electric, which even surprised the brand itself, which expected marginal sales of the BEV version and the hybrid version to represent the bulk of sales. Turns out, the electric version is outselling the hybrid in a ratio of 3 to 1... 

 To have an idea of the sales jump, last month the Ioniq smashed for the second time the monthly sales record (1.085 units), after having done so for the first time in July (574), before it, the record standed at just 201 units (Soul EV in June '15).

 Looking elsewhere in the ranking, the Kia Soul EV is ahead of the Samsung SM3 ZE (The second coming of the Renault Fluence ZE), last year Best Seller, with 1.043 units.

The BMW i3 has slowed pace regarding last year (Down 12%), while the Chevrolet Spark EV ended its career with a record 99 units, its beast result since its debut in 2013.


Pl
South Korea
Nov.
        2016     %    Pl '15
1Hyundai Ioniq Electric1.0852.56557
N/A
2Kia Soul EV   e)10069216
2
3
4
5
6		Samsung SM3 ZE
BMW i3
Chevrolet Spark EV
Hyundai Sonata Plug-In   e)		103
25

5		533
183
99
96		12
4
2
2
1
3
6
N/A
7
8
9
10
11
12
13		Kia Ray EV
Nissan Leaf   e)
BMW i8
Chevrolet Volt
Porsche Cayenne Plug-In
Audi A3 e-Tron
Renault Twizy
5

10



74
68
63
37
19
18
17		2
2
1
1
0
0
0
4
5
7
N/A
N/A
N/A
N/A

TOTAL1.3384.464100



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2 comments:

  1. MikaelDecember 19, 2016

    That is 0,92% in November! It looks like South Korea will join the 1% club in 2017.

    ReplyDelete
  2. José PontesDecember 20, 2016

    If they keep up this pace, it would be awesome!

    But then again, i have my doubts, these Hyundai numbers are waiting list customers, in 6 months from now we will see if they can keep up.

    Fingers crossed...

    ReplyDelete