New Zealand September 2017

Record Month 

A record 90 plug-ins were sold last month, doubling the result achieved in the same perriod last year, with the EV Share now at a record 0.6%.

Looking at the models ranking, the leadership is in the hand of the usual Best Seller, the Mitsubishi Outlander PHEV, with 193 units, only four units behind the all-time yearly record that the Japanese SUV did in 2014. Will the Outlander PHEV reach more than 250 units by year end?

Three all electric models follow the Japanese model, with the Hyundai Ioniq Electric surpassing the Tesla Model S and earning the Silver Medal place, with 98 units, 19 of them last month, a new personal best for the Korean. Kudos to the local importer for getting enough units that allow it to shine here.

Looking below, we see a good start from the Mini Countryman PHEV, now in Seventh, and the VW e-Golf delivering six units in one month, a new personal best, no doubt helped by the new, longer range version. 

In the Manufacturers ranking, the six times Best Selling Manufacturer Mitsubishi is in the lead, with 30% share, but with Tesla not that far off (28% share), it will be an entretaining race to follow. 

In the race for Third Place, Hyundai (15%) is running ahead of BMW (11%), with the German carmaker having lost a few points share in the last couple of months.

Pl	New Zealand	Sep.	YTD '17	%	'16Pl
1	Mitsubishi Outlander PHEV	24	193	30	1
2 3 4 5 6 7 7 9 10 10 10 13 14 15	Hyundai Ioniq Electric Tesla Model S Tesla Model X BMW i3 Audi A3 e-Tron BMW 225xe Active Tourer Mini Countryman PHEV BMW X5 PHEV Mercedes GLE500e Mercedes C350e Volvo XC90 PHEV Volkswagen e-Golf BMW 330e Porsche Cayenne Plug-in	19 11 8 4 11 3 6 1	98 96 83 45 33 10 10 9 8 8 8 7 6 5	15 15 13 7 5 2 2 1 1 1 1 1 1 1	13 6 N/A 2 4 7 N/A N/A N/A 9 5 N/A 15 9
16 17 18 18 18	Audi Q7 e-Tron BMW i8 Porsche Panamera PHEV Mercedes E350e Renault Zoe  Others	1 1 1	4 3 2 2 2 6	1 0 0 0 0 1	N/A  8 N/A N/A 14
TOTAL		90	639	100

Source: mia.org.nz

Plug-ins and regular hybrids

Pl	Model	Sep. Sales
1	Toyota Camry Hybrid	50
2	Toyota Corolla Hybrid	39
3	Mit. Outlander PHEV	24
4	Hyundai Ioniq Electric	19
5	Toyota Prius C	17

Comparing plug-ins with regular hybrids, we can see the results of a growing PEV market share, if in the past only the Outlander PHEV could compete with HEVs, and even then it was an occasional presence in the Top 5, now there are two plug-ins in the Top 5, with the Hyundai Ioniq BEV joining the Outlander PHEV.

An interesting stat, is that while the BEV version of the Ioniq registered 19 units last month, the HEV only did four. I think this says something on what people really want.