Sweden October 2017

The big Kia is getting some lovin' in Sweden

Record Month

After a great September for plug-ins, October is starting on the same note, with a record performance from the Swedish market, with 2.204 units registered in Sweden last month, up 82% over the same period last year, while pulling the EV Share to a record 5%. Will we see this market reach 5% 5.5% by year end? 

Either way, October also broke the yearly record (13.415 units), set last year, with sales up 46% YoY, registrations are now at 15.474, so we might see this market reach the 20.000 units by year end.

Looking at October Best Sellers, the podium spots have no surprises, with the leader Volkswagen Passat GTE scoring 535 units (33% of all Passat sales), which would place it in #10 at the general ranking, in Second the Kia Optima PHEV continues to impress, with 277 units (73% of all Optima sales), thanks to the popularity of the Station Wagon version.  

The Mitsubishi closes the podium in Third, with 213 registrations, corresponding to 84% of all Outlander sales. With the plug-in share rising to significant levels, more and more models will depend their success from the outcome of their plug-in versions.

Interestingly, two Volvo show up right after the medal places, with the XC60 PHEV starting to live up to its potential by delivering 138 units, while the veteran V60 PHEV delivered its best performance of the year, registering 132 units.

Pl	Model	Sales
1	VW Passat GTE	535
2	Kia Optima PHEV	277
3	Mitsubishi Outlander PHEV	213
4	Volvo XC60 PHEV	138
5	Volvo V60 PHEV	132

Looking at the YTD models ranking, there were a few changes, with the most important being the rise of the Kia Optima PHEV to Third Place, dropping the Nissan Leaf to Fourth, with the #5 Renault Zoe (119 units, new pb), now looking to surpass it and become the Best Selling BEV in this market.

The Volvo XC60 PHEV jumped six positions to #13, thanks to 138 units, while a few positions below, the #20 Mini Countryman PHEV continues to rise, scoring 66 units (New personal best), promising to climb even higher in the next few months.

At the bottom of this ranking, we see the Kia Niro PHEV landing, with 59 units, a good start for a model that should have a great career in this market.

On the EV manufacturers ranking, the #1 Volkswagen (28%) has to thank the Passat GTE for pulling the weight of the leadership, with Mitsubishi and BMW (13%) both running for Second Place, with the Japanese brand ahead by just 42 units.

Volvo is Fourth, with 10% share, is looking to close in on the podium bearers and having a shot at a Bronze Medal.

Pl	Sweden	Oct.	YTD '17	%	'16Pl
1 2 3	Volkswagen Passat GTE Mitsubishi Outlander PHEV Kia Optima PHEV	535 213 277	3.726 1.992 1.113	24 13 7	1 2 19
4	Nissan Leaf	53	960	6	6
5	Renault Zoe	119	736	5	10
6	Tesla Model S	27	615	4	5
7	BMW 330e	22	608	4	7
8 9 10 11 12	Volvo V60 Plug-In Volvo XC90 T8 BMW i3  Tesla Model X Volkswagen Golf GTE	132 82 69 26 41	597 537 461 414 346	4 3 3 3 2	3 4 8 11 9
13 14 15 16	Volvo XC60 T8 Mercedes GLC350e BMW 225xe Active Tourer BMW X5 40e	138 28 31 25	292 285 284 271	2 2 2 2	N/A 29 12 13
17	BMW 530e	44	266	2	N/A
18	Hyundai Ioniq Electric	11	231	1	N/A
19 20 21 22 23 24 25 26 27 28 29 30	Volkswagen e-Golf Mini Countryman PHEV Toyota Prius PHV Hyundai Ioniq PHEV Mercedes C350e Audi A3 e-Tron Volvo S/V90 T8 Volkswagen e-Up! Porsche Panamera PHEV Nissan Evalia / e-NV200 Kia Niro PHEV Mercedes E350e Others	57 66 18 23 15 13 25 10 15 9 59 4 18	229 200 162 154 149 132 129 99 78 69 59 58 222	1 1 1 1 1 1 1 1 1 0 0 0 1	17 N/A 23 N/A 18 14 N/A 16 36 21 N/A 34
	TOTAL	2.204	15.474	100

Source: bilsweden.se

Plug-ins versus Regular Hybrids

Pl	Model	Sales
1	Toyota Auris Hybrid	546
2	VW Passat GTE	535
3	Toyota Yaris Hybrid	324
4	Kia Niro	314
5	Kia Optima PHEV	226

No big surprises this month, with the same actors as September, this time with the Toyota Auris managing to surpass the Passat GTE and reaching the leadership, while the Yaris Hybrid reached Third Place.