Netherlands November 2017

VW e-Golf Shines

November had 1.089 registrations (2.9% share), down 51% regarding the same period last year, this drop is due to the PHEV sales rush of late last year, if we look only at BEVs, sales are up a staggering 200% YoY, helping the BEV share to be at a record 1.8% in 2017, which is the bulk of the current 2.1% PEV market share. 

November crowned once again the VW e-Golf as the Monthy Best Seller award, thanks to a record 324 registrations, being only the third time in the VW BEV career to win such trophy, with the fist having been in May 2016 and the second last October. Also important is the fact that 29% of all VW Golf sales in Holland belonged to the BEV version. How high will the e-Golf go? 500 units/month? More?

Looking elsewhere, positive month for Tesla, with both models reaching the podium, with the Model S registering its best off-peak performance in 4 years (226 deliveries), while the Model X broke its off-peak best result, by delivering 120 units.

Another model crossing the Pond and reaching the Top 5, was the Opel Ampera-e (Euro Chevy Bolt) registering a record 66 units, it seems General Motors is increasing slightly the allocation for overseas markets, but it's still not enough to satisfy the thousands of orders on hold.

Better luck early next year?

Pl	Model	Sales
1	Volkswagen e-Golf	324
2	Tesla Model S	226
3	Tesla Model X	120
4	BMW i3	76
5	Opel Ampera-e	66

Looking at the YTD ranking, the big news was the VW e-Golf shooting for Third Spot, with the German model now almost certain to win the Best Selling regular-priced (<40.000 €) BEV trophy. Will we see it beat the Tesla crue next year?

Underlining a positive month for Volkswagen, the little e-Up! registered 21 units, the nameplate best performance in 30 months, allowing it to jump three positions, to #16.

Other BEVs are also climbing, with the Rookie of the Year Opel Ampera-e climbing to #8, thus making eight BEVs in the Top 8 , while the Smart siblings both climbed one position, with the ForFour ED now #14 and the ForTwo ED in #24. 

On the PHEV side, the Porsche Panamera PHEV was once again the Best Seller, with 13 units,  and still has potential to steal the 2017 Best Selling PHEV award from Volvo's hands.

In the manufacturers ranking, Tesla is head and shoulders above the competition (34%), while in Second Place we a surprise, with Volkswagen (13%, up 3%) surpassing both BMW (11%) and Hyundai (10%, down 1%) in November, while Renault (8%) is praying for a chance to join the podium.

Pl	Netherlands	Nov.	YTD	%	'16Pl
1 2	Tesla Model S Tesla Model X	226 120	1.677 1.040	21 13	5 15
3	Volkswagen e-Golf	324	895	11	19
4	Hyundai Ioniq Electric	57	851	10	23
5 6 7 8 9 10 11 12 13 14 14	BMW i3 Renault Zoe Nissan Leaf Opel Ampera-e Volvo XC90 PHEV Porsche Panamera PHV Mercedes GLC350e BMW 530e  Mitsu. Outlander PHEV  Kia Soul EV  Smart Forfour ED	76 52 29 66 5 13 12 11 1 1 11	811 650 506 190 137 123 112 80 78 74 74	10 8 6 2 2 2 1 1 1 1 1	14 17 13 N/A 3 33 31 N/A 7 27 N/A
16 17 18 18 20 21 22	Volkswagen e-Up! Mini Countryman PHEV Porsche Cayenne PHEV T. Prius Plug-In (Gen I&II) Mercedes B250e Nissan e-NV200 / Evalia Volkswagen Passat GTE	21 8 4 11 1	72 71 61 61 57 48 46	1 1 1 1 1 1 1	24 N/A 25 22 20 16 1
23 24	Mercedes E350e Smart Fortwo ED	3	34 33	0 0	10 38
25 26	BMW 225xe Act Tourer BMW 330e	1 10	32 30	0 0	11 2 4
27	Audi Q7 e-Tron	3	29	0	6
27	Volvo S/V90 PHEV	3	29	0	N/A
27	Mercedes C350e		29	0	4
30	Citröen C-Zero Others	20	25 169	0 2	38
	TOTAL	1.089	8.124	100

       






































Source: RAI Vereniging

Regular Hybrids + Plug-ins Ranking

Pl	Model	Nov. Sales
1	Kia Niro HEV	547
2	Toyota Yaris Hybrid	422
3	Volkswagen e-Golf	324
4	Tesla Model S	226
5 5	Toyota C-HR Hybrid Toyota Auris Hybrid	191 191

If we add regular hybrids to plug-ins, the Kia Niro was the surprise leader in November, with 547 units, with two plug-ins (VW e-Golf and Tesla Model S) making the ranking, with only one Toyota Hybrid in the ranking.

Are the Japanese brand hybrids losing momentum?

Tesla Model S & Others

Pl	Model	Nov. Sales
1	Tesla Model S	226
2	Volvo S/V90	207
3	BMW 5-Series	182
4	Mercedes E-Class	144
5	Audi A6	93

Looking at the November sales data, the Tesla Model S managed to end the month ahead of its ICE competitors, the first time is does so in an off-peak month.

A fluke? We will only know next year, but things aren't looking good for the German Three Mary's, as even the Volvo S90/V90 twins outsold them last month.

Tesla Model X & Others

Pl	Model	Nov. Sales
1	Tesla Model X	120
2	Volvo XC90	37
3	BMW X5	34
4	Jaguar F-Pace	20
5	Porsche Cayenne	15

Big SUV's had a big hit with the end of PHEV incentives, to the benefit of the Tesla Model X, which now has the big advantage of being the only model eligible to plug-in incentives, with the American Sports SUV being the only one in this class to sell in significant numbers.

Expect this picture to continue until well into 2018, when the Jaguar i-Pace and Audi e-Tron SUV's arrive, only then we will see some real competition for the American Sports/SUV/Minivan.