BMW i3 Shines
If the overall automotive market in Romania had a bad month (-3.5%), the local PEV market is hot as ever, with November signaling 49 registrations, up four fold, pulling the 2017 sales to 321 units, up 168% YoY. True, the starting base is small, but growth is always good, right?
With the PEV Share at a record 0.33%, plug-ins in Romania are starting to move the needle, will we see it move in a more significant way next year? Say...1%?
If last year BMW and Mercedes were the big players, with both counting 69% of last year sales, things are more even this year, but the leadership still belongs to the BMW i3, with the German Hot Hatch shining in November, thanks to 14 deliveries.
The VW e-Golf and Renault Zoe make up for the rest of the podium, but they have half the sale of the leader i3.
In a market that was strongly driven by SUV's until recently, where five of the Top 10 belonged to that category, it is interesting to see them receding, to the profit of BEVs, that now make up 6 of the Top 10 places, a trend confimed by the fact that BEVs are growing 371% YoY and represent 60% of all PEV sales, a stark contrast to 2016, when plug-in hybrids trounced all-electrics by 93 units to 69.
In the manufacturers ranking, BMW is in the lead, with 32% share, while Mercedes has been losing significant ground, now with just 18%, to the profit of the Third Placed Volkswagen, now with 15%.
Pl
|
Romania
|
Nov.
|
2017
|
%
|
Pl '16
|
1
|
BMW i3
|
14
|
61
|
19
|
1
|
2
3
|
Volkswagen e-Golf e)
Renault Zoe
|
6
5
|
32
30
|
10
9
|
N/A
8
|
4
5
|
Mercedes GLC350e
Mercedes B250e
|
3
|
24
20
|
7
6
|
8
14
|
6
|
BMW X5 40e
|
2
|
16
|
5
|
2
|
7
|
Kia Soul EV
|
3
|
12
|
5
|
N/A
|
7
9
10
11
11
10
13
13
15
15
15
15
15
|
BMW 225xe Active T.
Audi Q7 e-Tron
Mitsubishi I-Miev
Mercedes GLE500e
Volkswagen e-Up!
Porsche Panamera PHEV
Volvo XC90 T8
Smart Forfour ED
BMW 740e
Mercedes C350e
Hyundai Ioniq Electric
Mini Countryman PHEV
Volkswagen Golf GTE
Others
|
1
2
1
1
2
2
1
2
4
|
12
10
9
8
8
7
6
6
5
5
5
5
5
35
|
4
3
3
2
2
2
2
2
2
2
2
2
2
10
|
17
N/A
N/A
3
N/A
14
6
8
12
N/A
N/A
N/A
N/A
|
TOTAL
|
49
|
321
|
100
|
Source: http://www.drpciv..ro/
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