Japan December 2017

Prius PHV: Japan 2017 Best Seller. by a 1.000 miles, but...

What about in 2018?

Prius PHV #1 in record levels

If the first half of 2017 saw this market recovering, thanks to the introduction of the new Toyota Prius PHV, ruling without competition for the most part of the year, the October introduction of the new Nissan Leaf cemented the recovery, with Nissan's hatchback always beating the Toyota nameplate since. 

Thanks to these two new models and the help of BMW, the 2017 PEV share finally climbed north of the 1% barrier, at 1,1%, being the first time the Japanese market surpasses the all-important 1% barrier (In 2013 it reached 0.92%, '14 had 0.98%).

The 2017 Best Seller trophy went to Toyota and its Prius PHV, thanks to over 26.000 units, obliterating all previous records, and providing the brand's second award (The first was in 2012), but for the 2018 edition, the Toyota nameplate wil have a much harder task at hand, as the Nissan Leaf is said to have a 30-45k sales target for Japan alone.  

Pl	Japan	Dec.	2017	%	Pl '16
1 2	Toyota Prius PHV Nissan Leaf *	1.674 2.306	26.734 16.925	48 30	N/A 1
3	Mitsubishi Outlander PHEV	343	4.774	9	2
4	BMW 225xe A.Tourer e)	175	1.598	3	N/A
5	BMW 330e  e)	100	954	2	N/A
6	BMW i3  e)	125	871	2	N/A
	Others	462	4.089	6
	TOTAL	5.185	55.945	100

e) Estimate

* - Includes Leaf I & II