Finland June 2019

Tesla Shines Bright

Share-wise, Finland has become a major plug-in market, following the trend of its Scandinavian neighbors, if in 2019 the growth rates are not something to write about (+1% in June, +5% this year), the mainstream market is falling significantly (-14% YoY), allowing the 2019 PEV Share to continue growing, now at 5.6% (4.9% in June).

But more interesting than the overall plugin share, is the fact that BEVs are recovering ground over PHEVs every passing month, now having 29% share (47% in June), a significant improvement over the 14% of 2018.

This is a major development, because this is (was?) one of the stronghold markets of plugin hybrids, as it had been four years since the last time BEVs represented around one third of plugin sales, and BEVs have been outsold by PHEVs since 2011...

A sign of the times?

These changes are also visible on the models ranking, with the #2 Tesla Model 3 looking to close the gap to the leader Volvo XC60 PHEV, 192 units is still a long way, but the Sports Sedan seems poised to put some pressure over the Swedish SUV, and even if it doesn't reach the leadership, the Tesla nameplate will already be making history, as the last BEV to reach the podium was the Model S, back in 2015…

Speaking of Tesla, the maker has had a spectacular month in June, not only the Model 3 was the only nameplate to reach three-digits, but both the Model S (35 units), and the Model X (31), hit record performances, allowing the first to jump two spots, to #14, while the second rejoined the Top 20, in #19.

Good times at Tesla Finland...

Elsewhere, the Mercedes E300e/de twins climbed to #10, and the Hyundai Ioniq PHEV was up to #13.

Outside the Top 20, a mention to the landing of the Mercedes EQC, with one single unit, no doubt for demonstration purposes, and we wonder if we will see it joining the Top 20 before the end of the year.

Looking at the manufacturers ranking, Volvo (32%) is still the leader, with Tesla (15%) now in Second, relegating BMW (13%) to Third.