Saturday, September 13, 2014

Germany August 2014

A latecomer to plug-ins, Audi is looking to recover fast for the lost time

AUDI Edition

For the Sixth consecutive time, the German EV Market is above the 1.000 units score, registering 1.163 units, the second best result ever (The record is 1.345 units last May), pulling the EV Share to 0,40%, almost twice as best as last year result (0,23%), and the YTD numbers are already well above those achieved in the whole of 2013 (8.087 vs 6.749), confirming this as YEAR 1 of plug-ins in this market.

With several new launches, the german market is starting to be more diversified and complex to understand, but the main news is Audi arriving with a bang, with the A3 e-Tron jumping right away to the monthly leadership, with 227 units, the best landing ever in Germany.

The i3 this time was relegated to Second, selling just 151 units, its worst performance of the year, while the Renault Zoe was #3, with 108 units, followed by the Outlander PHEV (99 units) and next we have a VW gang: The Golf GTE landed with a bang (76 units), promising a bright future for this model, outselling their stablemates e-Golf and e-Up!.

PlModelSales  
1
Audi A3 e-Tron
227
2BMW i3151
3Renault Zoe108
4Mitsubishi Outlander PHEV99
5Volkswagen Golf GTE e)76

After enjoying a podium seat last month, the Smart Fortwo ED is starting to suffer from the arrival of the new generation Smarts, registering only 55 units, its worst result since July'13. 

On the manufacturers ranking, BMW is ahead of the competition, with 24% share, followed by VW with 18% and Renault with 13%.

PlGermanyAugYTD'14%'13 Pl
1BMW i3 *1511.738225
2Volkswagen e-Up! e)701.054139
3Smart Fortwo ED55837101
4Mitsubishi Outlander PHEV997539N/A
5Renault Zoe10866382
6Tesla Model S4852068
7Nissan Leaf3149663
8Renault Twizy e)4036954
9Volkswagen e-Golf e)713594N/A
10
11
12
13
14
15
16
17
18
18
20
21
22
23
24
25
26
27
28
29
30
Volvo V60 Plug-In
Audi A3 e-Tron
BMW i8
Toyota Prius Plug-In
Porsche Panamera Plug-In
Opel Ampera
Mitsubishi I-Miev
Volkswagen Golf GTE e)
Renault Kangoo ZE
Peugeot iOn
Citröen C-Zero
Ford Focus Electric
Volvo C30 Electric
Kia Soul EV
Chevrolet Volt
Mercedes B-Class ED
Mercedes S500 Plug-In
Nissan e-NV200
Porsche Cayenne Plug-In
Renault Fluence ZE
Volkswagen XL1
27
227
51
9
34
11
8
76

13
3


12

2
8
5
3
1

299
227
160
100
93
82
79
76
33
27
24
17
17
12
11
10
8
6
3
1
1
4
3
2
1
1
1
1
1
0
0
0
0
0
0
0
0
0
0
0
0
0
11
N/A
N/A
N/A
16
6
10
N/A
N/A
13
7
14
N/A
N/A
15
N/A
N/A
N/A
N/A
12
N/A
TOTAL1.1638.075100


* - 82 BEV
Source: kba.de
e) Estimate

4 comments:

  1. Akiharu MuraseSeptember 13, 2014

    Please update Netherlands (August), Denmark (July), Belgium (August) and Switzerland (August).

    ReplyDelete
  2. What means an e)?

    ReplyDelete
  3. There's a mistake at place 10 and 11 l think = (

    ReplyDelete