Wednesday, July 19, 2017

Germany June 2017

Image result for Renault Zoe Germany

Has the market reached a tipping point?

It seems the incentives are finally helping out this market, with over 4.600 plug-in passenger cars registered last month in Germany, the market jumped 181% YoY and shattered the previous record, established last March (4.432).

With YTD sales now growing 115% and the Second Quarter alone jumping 166% YoY, it seems the German PEV market reached some kind of tipping point, from where the current PEV share of 1.25% can only climb higher, maybe hitting 1.75% by year end, which, considering we are talking about the largest auto market in Europe, it's a looot of plug-ins.

Looking at June Best Selling models, the Renault Zoe recovered the leadership, registering a best ever performance of 680 units (New all-time record for a single model in Germany), followed by the Audi A3 e-Tron (535 units, new personal best) and two BMW's, with the 225xe Active Tourer (338 deliveries, new pb. Do you see a trend here?...) ending in front of the i3 hot hatch (315).

Below these frequent Top 4 customers, we have a new/old face here, with the Second Generation Smart Fortwo ED showing up already in #5 in its first full sales month, with 231 units, the nameplate best score since October '14 (263, then). Something tells me the little city car is going to blow to pieces its all time record (311 units, way back in October '13) soon...

PlModel
Sales  
1Renault Zoe680
2Audi A3 e-Tron
535
3BMW 225xe A. Tourer
338
3
BMW i3 *
315
5
Smart Fortwo ED
231

Looking at the YTD ranking, plenty to talk about, as usual, with the Audi A3 e-Tron climbing to Second Place and the BMW 225xe Active Tourer rising to Fourth, being the main news, but the action didn't stopped there:.

- The VW Golf GTE continues to recover in the ranking, having climbed now to #10, closing in on its 2016 standing (Eighth);

- Another Volkswagen recovering ground is the all electric e-Golf, now in #14, with the 177 deliveries in June being its best performance in 23 months;

- Another BEV on the rise is the Hyundai Ioniq Electric, now at #19, expect it climb even further as the year advance, now that the Korean automaker is increasing the deliveries pace;

- Good performance from the BMW 530e, with 100 deliveries in June, the first time it reached three-digit perfromances, but the new, longer-ranged Porsche Panamera PHEV did even better, delivering 198(!) units last month, or more than it did in the whole year of 2016...Do we have a future success story in our hands?  

In the manufacturers ranking, BMW (21%, down 2%) is on the lead, followed by Mercedes Audi and Volkswagen, all with 12% share.

PlGermanyJune YTD%'16 Pl
1
2
Renault Zoe
Audi A3 e-Tron
680
535
2.429
2.205
11
10
2
4
3
4
BMW i3 *
BMW 225xe Active Tour.
315
338
2.060
1.626
9
7
1
10
5
6
Mitsu. Outlander PHEV
Tesla Model S
107
217
1.406
1.263
6
6
6
5
7Kia Soul EV10499147
8Volkswagen Passat GTE13982449
9
10
11
Mercedes GLC350e
Volkswagen Golf GTE
Tesla Model X
176
171
136
692
636
632
3
3
3
23
8
19
12
13
Mercedes C350e e)
Volkswagen e-Up!
74
81
584
568
3
3
15
17
14
15
16
17
Volkswagen e-Golf
Nissan Leaf
Mercedes B250e
Audi Q7 e-Tron
177
41
33
100
532
521
416
388
2
2
2
2
12
11
18
13
18Mercedes E350e
64
380232
19
20
21
22
23
24
25
25
27
27
29
30

Hyundai Ioniq Electric
BMW 530e
BMW 330e
Volvo XC90 T8
Smart Fortwo ED
Por. Panamera PHEV
Mercedes GLE500e
Volvo V60 Plug-In
Peugeot iOn
Porsche Cayenne PHEV
BMW i8
BMW 740e
Others
63
100
44
54
231
198
19
25
10
21
35
20
316
334
325
324
276
275
266
210
210
172
172
164
142
949
2
1
1
1
1
1
1
1
1
1
1
1
4
36
N/A
20
13
35
30
24
25
20
21
27
28

TOTAL
4.624
22.025
100


* - 219 Bev + 96 Rex 


Source: kba.de



Tesla Model S & Others


Pl
Model
June Sales  
1
Mercedes S-Class
505
2
BMW 7-Series
447
3
Porsche Panamera
435
4
Audi A8
261
5
Tesla Model S
217


As the Tesla Sports Sedan reaches historic high levels, it is ime to focus on the German flagship vessels, with the Mercedes S-Class registering 505 units last month and the BMW 7-Series 447, they are comfortably ahead of the Californian, that interestingly only registered 217 units, less than half of the 457 in the last peak month of March.

The Tesla Model 3 could have already some influence, but in my opinion, one big reason for this less stellar performance lies in another automaker...

The Second Generation Porsche Panamera PHEV registered 198 units in its first real  month on the market, or 46%(!) of all Panamera registrations....If these numbers are to continue regularly, the Porsche model can be the first to seriously dent the Model S sales, while at the same time allow the big Sports Sedan to outsell the BMW and Mercedes uber-klasse models.



Tesla Model X & Others


Pl
Model
June Sales  
1
Range Rover Sport
558
2
Jaguar F-Pace
391
3
Porsche Cayenne
322
4
BMW X6
175
5
Tesla Model X
136

The Tesla Sports SUV is starting to tickle its most direct competitors, even if numbers are far behind the podium bearers.

Are the 100-something sales the Model X top performance?

12 comments:

  1. Glad to see Germany is finally coming around and starting to live up to its potential. Hopefully the numbers will keep going up over the rest of the year. If only GM would decide to deliver the Ampera-e to Opel in increased numbers this year.

    ReplyDelete
  2. What happened to #20? Looks like the whole column got pushed down from there on.

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  3. AnonymousJuly 19, 2017

    surely something very wrong with these numbers: if the BMW 740e scored 316 registrations in June, it should be in the 8th position overall (949)

    ReplyDelete
  4. Interesting!

    From what I can see, the Jaguar iPace could be successful in Germany.

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  5. Hi, what is about Por.Panamera PHEV- 19 or 198? Thank you.

    ReplyDelete
  6. sorry, the table is shifted, 198 is for Smart, number 20 is empty, Pl in the first small table are wrong...

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  7. Formatting issue solved.

    ReplyDelete
  8. Plus 22 Citroen C-Zero. Probably below position 30 in the ranking... at least there are more than 30 different cars available.

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  9. José, maybe you missed the three Ampera-E, at least it is in that way I understand the three Opel cars in the elektro part of this chart: http://insideevs.com/wp-content/uploads/2017/07/111-5.png

    ReplyDelete
    Replies
    1. I haven't, unfortunately the Ampera-e numbers are so small in Germany that i8's, Panameras, Cayennes and others are above it, ending in the "Others" category.

      It almost feels like GM is playing the "Compliance Game" with the Bolt/Ampera-e, while thousands of Bolts are waiting for customers in California, in other states of the US, in Canada, Europe and South Korea, there are people waiting for months (Years?), for the car that, let's not forget, landed 8 months ago...

      At the same time, a certain Prius PHEV, that landed in that same month, is preparing itself to become the #1 Best Seller of H1 2017, with volume deliveries already happening across the Globe.

      Delete
    2. Sorry for the bitter tone on my comment Marsusul, but i had to let this out of my system.

      Delete
  10. Only saw the comment today, it's all ok José.

    ReplyDelete