Iceland June 2017

Renault Zoe is slowly making its way into Iceland's Best Sellers

Another Record Month in High Flying Icelandic Dragon

The Icelandic plug-in market is on the fast track to become the Second market, after Norway, to reach the tipping point of EVs becoming mainstream, with this year sales growing 185%(!) YoY to 1.099 units, after another record month in June, with 267 registrations.

The EV market share is now at 8.1%, being the second highest in the world, with the Second Half of they year usually witnessing higher sales, i would bet that this market will reach a 10% market share by year end.  

This "Second Norway" has the two times winner (2013 & 14) Nissan Leaf in the lead, with 23% share, followed by last year winner Outlander PHEV, a plug-in SUV that suits well local tastes.

Looking at the remaining models, the Volvo XC90 PHEV remains quite popular, remaining in Third Place, while the #4 VW Passat replicates the success it has in other Scandinavian countries.

Rather interesting is this year performance of the Renault Zoe, registering 39 units in 2017, a brilliant number, considering that previously there were only 4 Zoe zooming in Iceland…No doubt the ZE 40 version is increasing the Renault Zoe ambitions.

Speaking of longer range BEVs, the VW e-Golf also benefits from the new, longer range version, to deliver 13 units, its best performance in 22 months, so a Final Year Top 5 position is back on the table for the electric Golf.

In the brands ranking, Nissan (25%) is in the leadership, followed by Mitsubishi (19%) and Volvo (11%), but with Volkswagen (10%) recovering and at the lookout for a podium seat.

Looking at the BEV/PHEV breakdown, all electrics are recovering 5% share regarding last year (37% now vs 32% then), which is in line with what is happening Europe-wise.

Pl	Iceland	June	YTD	%	'16Pl
1 2 3 4	Nissan Leaf Mitsubishi Outlander PHEV Volvo XC90 T8 Volkswagen Passat GTE	40 63 16 13	252 214 100 49	23 19 9 4	2 1 5 4
5	Audi A3 e-Tron	28	43	4	11
6 7 8 8 10 11 12 13 13 13	Renault Zoe Volkswagen Golf GTE Mercedes GLC350e Audi Q7 e-Tron Porsche Cayenne Plug-In BMW 225xe Active Tourer Volkswagen e-Golf Volvo V60 Plug-In Mercedes GLE500e Kia Soul EV	19 11 3 13 8 6 13 2 1	39 38 34 34 32 27 24 21 21 21	4 3 3 3 3 2 2 2 2 2	N/A 3 12 10 12 15 5 N/A  9 11
13 17 17 19	BMW i3 Nissan e-NV200 / Evalia BMW 330e Kia Optima PHEV	5 2 5 7	21 19 19 17	2 2 2 2	14 13 N/A N/A
19	BMW X5 40e	2	17	2	14
21 22	Mercedes C350e Mercedes B250e	4 1	12 11	1 1	22 24
23 24 25 25 27	Volkswagen e-Up! Tesla Model X Tesla Model S Mercedes E350e Chevrolet Volt Others	4 1	8 4 3 3 2 4	1 0 0 0 0 0	18 16 17 24 22
	TOTAL	267	1.099	100

Regular Hybrids + Plug-ins Ranking

Pl	Model	June Sales
1	Mitsu. Outlander PHEV	63
2	Toyota Yaris Hybrid	40
2	Nissan Leaf	40
4	Audi A3 e-Tron	28
5 5	Renault Zoe Toyota C-HR Hybrid	19 19

If we add regular hybrids to plug-ins sales, the high share of these last ones is noticeable, as regular hybrids, including the Toyota trio (Yaris and Auris stalwarts, C-HR rebel kid) are taking a beating, with plug-ins selling in the same proportion of HEVs.

In fact, looking at the Top 6 best sellers, we see two representatives of each technology, with two PHEVs (#1 Outlander PHEV and #4 Audi A3 e-Tron), two BEVs (#2 Nissan Leaf and #5 Renault Zoe) and two HEVs (#2 Yaris Hybrid & #5 C-HR Hybrid), as plug-ins continue to increase share, expect at some point in the future that plug-ins to start regularly outselling HEVs.