Tuesday, November 26, 2013

Portugal October 2013

The new EV leader in Portugal?

BMW i3 Joins the Party Edition

The October Portuguese sales data came almost in the end of November, showing that EV's are growing 55% regarding last year, and with YTD sales at 203 units, it looks like the 2011 sales record (210 units) will be beaten, a major feat considering that unlike in '11, now there aren't any incentives to buy EV's. All this translates in a not-too-shabby 0,23% share, better than the neighboring Spain (0,14%) or the UK (0,19%), for that matter.

In the models ranking, lots of changes in a fairly fragmented market, the Renault Twizy recovers the Best Selling crown over the Peugeot iOn, with 5 units sold in October and mounting to 46 units this year and 23% share.

The Nissan Leaf (3 units sold in October) also recovers the Third spot from the Renault Fluence ZE, while the BMW i3 lands the portuguese market with 4 units sold, a significant number considering the small dimension of the portuguese EV market and the fact that these are only demonstration units.

BMW is marketing heavily the BMW i3 and considering the soft spot that the portuguese have for german cars, it wouldn't be a surprise if the bavarian hatch would lead this market in the next months...

PlPortugalOct.YTD%Pl '12
1Renault Twizy546231
2Peugeot iOn
42218
3Nissan Leaf333163
4Renault Fluence ZE
32166
5Smart Fortwo ED
21102
6
7
8
9
Renault Zoe
Opel Ampera
BMW i3
Mitsubishi I-Miev
2

4
18
5
4
2
9
2
2
1
N/A
5
N/A
7

TOTAL14203100


Source: Best Selling Cars Blog; Manufacturers

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