Sweden March 2014

Theme of the Month: Ads

Springtime Records - First Chapter

In March the Swedish EV Market blew off the previous sales record (277 units in February 2013) with 426 EV's sold (And 1,5% share), starting a trend that will be repeated in a number of markets this month.

Mitsubishi Sweden is on a roll these days (33% Share), with 144 Outlander PHEV plus 6 I-Miev registered, after reaching the #1 spot in December, the japanese carmaker never again ceased to grow in Sweden.

In #2, Volvo (17% Share) started to sell in decent numbers, registering 87 V60 Plug-In and 2 C30 Electric, but it has to work hard if it wants to remove Mitsubishi from the leadership.

Toyota (11%) ended in #3 and it looks unable to reach the first two, while Nissan (11%) and BMW (9%) are looking menacingly close from the Big T.

Final mention for Tesla, finally selling in decent numbers (26 units) here.

Pl	Sweden	March	YTD '14	%	'13Pl
1	Mitsubishi Outlander PHEV	144	248	32	6
2	Volvo V60 Plug-In	87	121	16	1
3	Toyota Prius Plug-In	45	86	11	2
4	Nissan Leaf	38	85	11	3
5	BMW i3	38	70	9	11
6	Volkswagen e-Up!	22	56	7	8
7	Tesla Model S	26	34	4	14
8	Renault Kangoo ZE	13	32	4	4
9	Renault Twizy e)	5	15	2	5
10 11 12 13 14 14 14	Volvo C30 Electric Opel Ampera Mitsubishi I-Miev Peugeot iOn Citröen C-Zero Porsche Panamera Plug-In Ford Focus Electric	2 6	12 9 6 2 1 1 1	2 1 1 0 0 0 0	7 9 10 N/A 12 N/A 15
	TOTAL	426	779	100

e) - Estimate

Source: bilsweden.se; manufacturers; http://teslaclubsweden.se/information/antal-salda-bilar/.