Norway February 2015

"e-Golf Superstar" 2nd Edition

EV Sales in Norway continue to amaze everyone, with 2.235 registrations made last February, the EV Share continues above 20% (21,03%, to be more precise), with pure electrics responsible for 18% of the whole market, something that even the most optimistic had doubts it could be achieved this early in the Electric Age.

The main culprit for this outlandish performance is the VW e-Golf, that with 839 sales, it stayed #1 in the plug-in market, but also in the General Ranking, selling last month almost twice as much as the regular #2, the Toyota RAV4 (450 sales).

Pl	Model	Sales
1	Volkswagen e-Golf	839
2	Tesla Model S	321
3	Nissan Leaf	247
4	Volkswagen e-Up! e)	160
5	Mitsu Outlander PHEV e)	150

Looking elsewhere, the Tesla Model S had a return to form (321 sales, best result since last June, #6 overall), while the Leaf is looking tired, with 247 units (Worst result since Dec. 2012!), reaching only a #8 in the General Ranking, tied with its ICE relative, the Nissan Qashqai. 

The Audi A3 e-Tron continues to impress, with 134 units, now starting to look menacing close to the PHEV Best Seller, the Outlander PHEV, while the BMW i3 continues to outrun the Kia Soul EV and Renault Zoe, ending the month at #22 in the General Ranking and #2 in the B-Segment/Subcompact category, only behind the Toyota Yaris. 

PHEV's continue to progress, they now have 18% Share, a trend that has been continuing for years (10% in '14%, 6% in '13 and 4% in '12) and it looks it will continue into the future.

Pl	Norway	Feb.	YTD '15	%	'14Pl
1	Volkswagen e-Golf	839	1.718	39	5
2	Nissan Leaf	247	556	12	1
3	Tesla Model S	321	392	9	2
4	Mitsu Outlander PHEV e)	150	384	9	6
5	Volkswagen e-Up! e)	160	331	7	3
6	BMW i3	126	227	5	4
7	Audi A3 e-Tron	134	188	4	21
8	Kia Soul EV	45	137	3	7
9	Renault Zoe	54	133	3	8
10 11	Mitsubishi I-Miev Peugeot iOn	32 54	130 114	3 3	9 11
12	Volvo V60 Plug-In	27	57	1	14
13 14 15 16 17	Nissan e-NV200 / Evalia e) Mercedes B-Class ED e) BMW i8 Toyota Prius Plug-In Opel Ampera	20 20 4 2	53 22 10 5 2	1 0 0 0 0	15 N/A 20 17 21
	TOTAL	2.235	4.459	100

e) Estimate

Source: ofvas.no, gronnbil.no;