Europe March 2015 (Updated)

Charging the Numbers

Springtime Records - Euro Edition

With some 18.000 units, the European EV market shattered a record it had made in December '13 (14.197 units), that at the time it seemed historic and looked it was going to last for a long, long time...As turns out, it lasted 15 months.

The YTD sales now mount to some 36.000 units, which makes my yearly sales prediction made early this year (120- something thousand), look somewhat conservative, with the current data, i will say that the numbers will end somewhere in the 150K ballpark.

Looking at the models ranking, the Outlander PHEV continues sovereign (4.306 units, best performance since December '13), while the Nissan Leaf is back with a vengeance (3.300 sales), beating not only its own record, but also performing a new monthly record for a pure electric car.

Tesla is next in #3 (2.584 sales, a new personal best), ahead of the Renault Zoe and e-Golf (1.104 units, also personal best.

Pl	Model	Sales
1	Mitsu. Outlander PHEV	4.306
2	Nissan Leaf	3.300
3	Tesla Model S	2.584
4	Renault Zoe	1.343
5	Volkswagen e-Golf	1.104

Looking at the YTD ranking, the headlines belong to the Nissan Leaf and Tesla Model S, the first climbing one position to #2, while the second made a three positions jump, it's now Third, relegating the former runner-up (VW e-Golf), out of the podium, to #4.

In other news, the BMW i3 rose to #6 and in the second half of the ranking, the Audi A3 e-Tron climbed yet again, this time only one position, to #8, while the LCV segment saw an historic change: The Nissan e-NV200 / Evalia twins jumped six(!) positions, to #11, thanks to a record month (508 units), surpassing for the first time the eternal Lord of the Van Ring Renault Kangoo ZE (#12) .

Looking at the brands ranking, there were some significant changes: Volkswagen (17% Share) lost the leadership in favor of Mitsubishi (21%), while Nissan surpassed Renault and is now Third, only a point behind (16%) VW. Can this mean that VW's blitz early in the year is now fading?

Pl	Europe	Mar.	2015	%	'14Pl
1	Mitsubishi Outlander PHEV	4.306	7.355	20	1
2	Nissan Leaf	3.300	5.056	14	2
3	Tesla Model S	2.584	3.748	11	4
4	Volkswagen e-Golf	1.104	3.155	9	9
5	Renault Zoe	1.343	3.038	8	3
6	BMW i3	902	2.026	6	5
7	Volkswagen Golf GTE	442	2.003	6	22
8	Audi A3 e-Tron	811	1.625	5	19
9	Volvo V60 Plug-In	411	1.263	4	7
10	Volkswagen e-Up!	290	789	2	6
11	Nissan e-NV200 / Evalia	508	765	2	12
12	Renault Kangoo ZE	327	675	2	8
13	Smart Fortwo ED	147	618	2	10
14 15 16 17 18 19 20 21 22 23 24 25	Porsche Cayenne Plug-In BMW i8 Renault Twizy Kia Soul EV Mercedes B-Class ED Peugeot iOn Bolloré Blue Car Mitsubishi I-Miev Citröen C-Zero Toyota Prius Plug-In Mercedes S500 Plug-In Porsche Panamera Plug-In	175 194 231 145 166 119 50 67 119 38 74 27	569 504 494 443 282 269 229 208 165 159 141 110	2 1 1 1 1 1 1 1 0 0 0 0	28 15 11 23     29 21 13 17 20 14 31 18
	TOTAL	17.994	36.012