Italy February 2016

BMW might have a winner here

Active Tourer Edition

Unlike other markets, the Italian EV market is not experiencing growth, with year to date sales inclusively dropping 13% regarding 2015, with the EV Share at a low 0,11%.

Looking at the models ranking, there is a surprise in the ranking, with the newcomer BMW 225xe Active Tourer scoring an impressive 94 units, the best monthly result for any model in the last 10 months and a record for any plug-in BMW.

The Volkswagen Golf GTE was the third Best Selling model in February, jumping to Fourth and underlining a fundamental change in the market: The rise of PHEV's, in 2016 they count 42% of the EV market, when last year they had 21% and in 2014 only 9%...

As for pure electrics, the Nissan Leaf continues to sell in decent numbers, the veteran C-Zero is experiencing a Second Youth, placed in the Runner-up position, while the sports-sedan Tesla Model S had another two digit month, placing it at a best ever Fifth position.

Looking at the manufacturers ranking, the chronic leader Renault (Fourth, with just 8% share) had a horrible start, leaving the leadership for BMW, with 34% Share, followed by Nissan (16%) and Volkswagen (10%).

Pl	Italy	Feb.	YTD	%	'15Pl
1	BMW 225xe Active Tourer	94	103	30	N/A
2 3	Citröen C-Zero Nissan Leaf	13 32	67 56	19 16	6 1
4	Volkswagen Golf GTE	25	32	9	5
5	Tesla Model S	10	22	6	8
6	Renault Twizy e)	10	20	6	4
7 8 9 10	BMW X5 40e Mercedes B250e Peugeot iOn Renault Zoe	2 5 6	15 12 11 9	4 3 3 3	11 10 22 2
11 11	BMW i3 Volkswagen e-Up!	1 2	4 4	1 1	3 11
13	Nissan e-NV200 / Evalia	1	2	1	17
14	Renault Kangoo ZE	1	1	0	N/A
14	Smart Fortwo ED		1	0	9
	TOTAL	204	359	100

Source: greenstart.it