Wednesday, June 15, 2016

Germany May 2016

A surprising #1 in Germany, the Zoe  proves that Electric Cars that size can be hot sellers  

On your marks...Get Set...

Sales were down 18% YoY, to 1.622 units, the worst result in 15 months, with the EV Share dropping 0.64%, which could be explained by the fact that many buyers are waiting just a few more days for the incentives scheme to start and then it's everyone for himself in a race to get a brand new EV.

Looking at May models ranking, the Renault Zoe was again the Best Seller of the month, with 232 units, seemingly unaffected by the incentives waiting compass (Actually, sales are up 123% YoY...)  followed by a group of local players, among them, the 225xe Active Tourer (#5, with 77 deliveries), delivering a year best performance. 


PlModel
Sales  
1Renault Zoe232
2Audi A3 e-Tron119
3Volkswagen Passat GTE88
4BMW i3 *86
5BMW 225xe Active Tourer77


Despite being a slow month, that didn't stopped the German EV market to deliver changes and some surprises to the YTD ranking, if the Renault Zoe kept the leadership and the BMW i3 the runner-up position, below them there were enough changes to keep this market as one of the most interesting to follow: The Audi A3 rose two positions to #3, the VW Passat GTE climbed another position to #6 and the BMW 225xe Active Tourer also went up one position to #11.

In the lower part of the ranking, a mention to the 73 deliveries of the Kia Soul EV, its best performance this year, allowing it to rise two positions to #14.

Looking at the manufacturers ranking, Volkswagen continues in the Top Spot, with 19% share (Down 1%), followed by BMW (17%) and in Third we have Renault (15%, up 1%), benefiting from the recent good results of its Zoe Best Seller.

PlGermanyMay YTD%'15 Pl
1
2
Renault Zoe
BMW i3 *
232
86
1.054
776
12
9
6
2
3Audi A3 e-Tron11970085
4Volkswagen Golf GTE6566984
5Nissan Leaf19605710
6Volkswagen Passat GTE8856369
7Tesla Model S5053267
8Mitsubishi Outlander PHEV7148753
9
10
11
Mercedes C350e   e)
Volvo XC90 T8 
BMW 225xe Active Tourer
55
69
77
342
339
292
4
4
3
13
28
20
12Volkswagen e-Golf
26
26138
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
29
31
32
32
34
35

Volkswagen e-Up!
Kia Soul EV
Audi Q7 e-Tron
Renault Twizy  e)
Mercedes B250e
BMW X5 40e
BMW 330e
Porsche Cayenne Plug-In
Mercedes GLE500e
BMW i8
Mercedes S500e   e)
Porsche Panamera Plug-In
Renault Kangoo ZE e)
Smart Fortwo ED
Volvo V60 Plug-In
Nissan e-NV200 / Evalia
Citroen C-Zero
Peugeot iOn
Citroen Berlingo EV e)
Toyota Prius Plug-In
Porsche 918
Mercedes GLC350e
Ford C-Max Energi
Others
51
73
11
50
49
33
24
16
17
16
10
14
10
8
3
10
7
11
5
1
3
7

6
238
205
200
192
165
152
148
147
145
110
97
69
65
59
56
47
33
33
25
21
21
15
12
32
3
2
2
2
2
2
2
2
2
1
1
1
1
1
1
1
0
0
0
0
0
0
 0
0
12
1
24
1
14
22
32
17
29
16
19
23
N/A
11
18
25
36
36
33
26
30
N/A
33

TOTAL
1.392
8.907
100


Because of the increasing number of models, the ranking is limited to the Top 35 best selling models

* - 43 Bev + 43 Rex

e) Estimate

Source: kba.de



Tesla Model S vs The Others (*)

Pl
Model
 YTD 2016
1
Audi A7
1.726
2
Mercedes CLS
1.508
3
BMW 6-Series
755
4
Tesla Model S
532
5
Porsche Panamera
433

If the Audi A7 and Mercedes CLS are out of reach, the Third Placed BMW 6-Series is perfectly attainable by the Californian in Juneall while the Panamera waits for a new generation to get back into the game.


(*) - Considering that the German market is one of the hardest for Tesla to crack, the models we are comparing are not the volume sellers like the Audi A6 or BMW 5-Series, but those that are closer in concept and price to the Californian Sports Sedan.

No comments:

Post a Comment