Tesla Off Season Peak
Known previously for being the PHEV capital of the World, the Dutch EV market had a 180º shift early this year, due to the ending of PHEV incentives, and May was no exception, BEVs outsold PHEVs by 489 units (Up 213% YoY) to 99 (Down 80%), with combined registrations dropping only 8% YoY in May, to 588 units, and the EV share now standing at 1,7%.
Looking at May results, we had a surprising deliveries month from Tesla, with the Model S registering 131 units and the Model X 100 units, placing themselves in the highest places of the monthly ranking. The new BEV-friendly incentives scheme seem to benefit Tesla, as the Model S has seen a three-fold surge regarding the same month last year, while the SUV model delivered its best off peak performance ever.
The Hyundai Ioniq Electric won Third Place, with 88 units, while the Mitsubishi Outlander PHEV registered 53 units, being not only its best performance of the year, but also the highest monthly score that a PHEV had in 2017, which could sign a recovery from plug-in hybrids in the second half of the year.
Finally, the 36kWh battery is starting to do wonders to the VW e-Golf, allowing it to reach #5 in May, with 52 deliveries, which is not only a new record for the nameplate, but also the best score any Volkswagen plug-in got this year. Has VW found its new sales scorer?
Pl
|
Model
|
Sales
|
1
|
Tesla Model S
|
131
|
2
|
Tesla Model X
|
100
|
3
|
Hyundai Ioniq Electric
|
88
|
4
|
Mitsu. Outlander PHEV
|
53
|
4
|
Volkswagen e-Golf
|
52
|
Looking at the YTD ranking, the Tesla Model X climbed to Third, while the Nissan Leaf (12 sales, worst result in 9 months) dropped two positions to #5.
Outside the Top 6, two models deserve a mention, the all-electric VW e-Golf surged eight positions to...#8, while the Mitsubishi Outlander PHEV jumped to #9, putting pressure on the #7 Volvo XC90 PHEV, the current Plug-in hybrid Best Seller.
In the manufacturers ranking, Tesla is head and shoulders in the lead (33% share, up 1%) and looks it will be there for a while, while in Second Place we have BMW (13%, down 1%), with Nissan and Hyundai(!) now closing the podium, both with 12% share.
Outside the Top 6, two models deserve a mention, the all-electric VW e-Golf surged eight positions to...#8, while the Mitsubishi Outlander PHEV jumped to #9, putting pressure on the #7 Volvo XC90 PHEV, the current Plug-in hybrid Best Seller.
In the manufacturers ranking, Tesla is head and shoulders in the lead (33% share, up 1%) and looks it will be there for a while, while in Second Place we have BMW (13%, down 1%), with Nissan and Hyundai(!) now closing the podium, both with 12% share.
Pl
|
Netherlands
|
May
|
YTD
|
%
|
'16Pl
|
1
2
|
Tesla Model S
BMW i3 * |
131
46
|
625
366 |
21
12
|
5
14
|
3
|
Tesla Model X
|
100
|
359
|
12
|
15
|
4
|
Hyundai Ioniq Electric
|
88
|
352
|
12
|
23
|
5
6
7
8
9
10
11
12
13 |
Nissan Leaf
Renault Zoe
Volvo XC90 PHEV
Volkswagen e-Golf
Mitsu. Outlander PHEV
Mercedes GLC350e
Volkswagen Passat GTE Porsche Cayenne Plug-in Mercedes B250e |
12
48
1
52
53
12
7
5 |
324
252
84
70
68
54
44
38
36 |
11
8
3
2
2
2
1
1
1 |
13
17
3
19
7
31
1 25
20
|
14
15 15 17 |
Nissan e-NV200 / Evalia
Volkswagen e-Up! T. Prius Plug-In (Gen I&II) Audi Q7 e-Tron |
4
5 1 1 |
30
29 29 21 |
1
1 1 1 |
16
24 22 6 |
18
18 |
BMW 225xe Active Tourer
Kia Soul EV |
2
1 |
16
16 |
1
1 |
11
27 |
20
|
Mercedes C350e
|
15
|
1
|
4
| |
21
22 22 |
Mercedes E350e
Audi A3 e-Tron BMW i8 |
2
2 |
14
12 12 |
0
0 0 |
10
12 29 |
24
24
24
|
Opel Ampera-e
Citröen C-Zero
BMW X5 40e
| 1
1
|
11
11
11
|
0
0
0
|
N/A
38
26
|
24
|
BMW 740e
|
1
|
11
|
0
|
18
|
24
29
29
31
31
33
34
35
|
BMW 530e
BMW 330e Volvo V60 Plug-In Mercedes GLE500e Mercedes S500e Volkswagen Golf GTE
Peugeot iOn
Kia Optima PHEV
|
7
1
1
1
2
1
|
11
10
10
9
8
7
6
3
|
0
0
0
0
0
0
0
0
|
N/A
2 9 30 35 8
34
21
|
TOTAL
|
588
|
2.974
|
100
|
* - 42 BEV + 4 REX
Regular Hybrids + Plug-ins Ranking
Pl
|
Model
|
May Sales
|
1
|
Toyota Yaris Hybrid
|
487
|
2
|
Kia Niro
|
304
|
3
|
Toyota C-HR Hybrid
|
277
|
4
|
Toyota Auris Hybrid
|
223
|
5
|
Tesla Model S
|
131
|
If we add regular hybrids to plug-ins, we see the Toyota trio (Yaris and Auris stalwarts, C-HR rebel kid), the Kia Niro in a brilliant Second Place (Imagine how many sales will plug-in Niro's have), with the Tesla Model S in Fifth.
Looking back a year to this ranking, the only models repeating their presence are the Yaris and Auris, with the first repeating the First Place (Then with only 288 units) and its larger brother in Second, then with 181 units, which places in evidence the fact that HEVs have also benefited from the ending of PHEV incentives.
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