Iceland October 2017 (Updated)

30% Share in October!

With the market growing three-fold in October, and last month PEV share reaching 30%(!) share, sales are flying through the ceiling, this year sales are jumping at 2.472 units, up 215%, with the market share at a record 13%.

This is only the second market to reach the two digits and the mainstream market, after Norway. At this pace, i wouldn't be surprised if the market share reached some 13% 15% by year end.

At this pace, expect this market to reach 50% share in 2021...Outlandish? Maybe, but i believe it's possible. 

Looking at the models ranking, the Mitsubishi Outlander PHEV is firm in the leadership, with the remaining podium positions also steady, so we have to go down to Fifth Palce to see some action, with the VW e-Golf climbing to #5, same position as last year.

The Rookie of the Year Renault Zoe returned to #7 and Best Seller of its class (B-Segment/Subcompact), while the BMW 330e (8 units, best deliveries month) climbed to #16.

Down below, two new additions are already climbing the success ladder, with the Kia Niro PHEV jumping to #22, thanks to 14 units, while the #24 Volvo XC60 PHEV did even better, delivering 18 units in its first full sales month. 

In the brands ranking, Mitsubishi (27%) is in the leadership, followed by the #2 Nissan (21%) and #3 Volvo (11%), but with Volkswagen (9%) and BMW (8%) on the lookout for a podium seat.

Pl	Iceland	Oct.	YTD	%	'16Pl
1 2 3 4	Mitsubishi Outlander PHEV Nissan Leaf Volvo XC90 T8 Audi A3 e-Tron	72 59 50 17	658 485 224 103	27 20 9 4	1 2 5 11
5	Volkswagen e-Golf	17	79	3	5
6 7 8 9 10 11 12 12 14 14	Volkswagen Golf GTE Renault Zoe Volkswagen Passat GTE Mercedes GLC350e Kia Optima PHEV Audi Q7 e-Tron BMW 225xe Active Tourer Porsche Cayenne Plug-In BMW i3 Mercedes GLE500e	15 8 4 12 7 1 8 3 5	78 75 74 60 53 46 45 45 43 43	3 3 3 2 2 2 2 2 2 2	3 N/A 4 12 N/A 10 15 12 14 9
16 17 18 19	BMW 330e BMW X5 40e Nissan e-NV200 / Evalia Kia Soul EV	8 3 3	41 39 35 33	2 2 1 1	N/A 14 13  11
20	Volvo V60 Plug-In		31	1	N/A
21 22	Mercedes C350e Kia Niro PHEV	14	27 22	1 1	22 N/A
23 24 24	Mercedes B250eHyundai Ioniq Electric Volvo XC60 PHEV Others	2 18 10	21 19 19 74	1 1 1 3	24 N/A N/A
	TOTAL	336	2.472	100

Regular Hybrids + Plug-ins Ranking

Pl	Model	Oct. Sales
1	Mitsu. Outlander PHEV	72
2	Nissan Leaf	59
3	Volvo XC90 PHEV	50
4	Toyota Yaris Hybrid	38
5	Toyota RAV4 Hybrid	24

In a market that reached 26% share in August, plug-ins are becoming more and more synonym with best sellers, despite not having access to the models ranking, we do have access to regular hybrid sales. 

If we add regular hybrids to plug-ins, the high share of these last ones is noticeable, as regular hybrids are pushed out of the podium, with their two representatives, being only Fourth and Fifth.

Looking at the Top 5 best sellers, we see representatives of each technology, with two PHEVs (#1 Outlander PHEV and #3 Volvo XC90 PHEV), one BEV (#2 Nissan Leaf) and two HEVs (#4 Yaris Hybrid & #5 RAV4 Hybrid),.

As plug-ins continue to increase share, expect at some point in the future this Top 5 to be 100% PEV.