South Africa July 2019

Jaguar Land Rover push market up

We have a new market here, the South African market is on the fast track, jumping 223% YoY, to 201 units, admittedly a small base, but hey, growth is always good, right?

Not only is good to know that sales are growing, but also that the 2015 record, until now the best year for plugins in this market, with 235 units, is on track to be beaten soon.

Anyway, having reached a record 0.07% PEV share this year, the needle is starting to move, mostly thanks to the availability of the Jaguar-Land Rover plugins, that have shaken the market, with Land Rover removing BMW for the first time ever from the makers throne.

In the models ranking, the same is about to happen, with the Range Rover Sport PHEV just two units away from surpassing the BMW i3 in the lead.

There's really not much more to talk about, as this market only has these two makers making significant deliveries, although the Audi e-Tron could make an impact soon, once it lands.

And there's of course the dream of Tesla finally landing here, but it's best to be patient with this one...

Pl	Model	Jan.-Jul. 2019
1	BMW i3	52
2	LR Range Rover Sport PHEV	51
3 4 5	Jaguar i-Pace LR Range Rover PHEV BMW i8 Others	37 34 17 10
	TOTAL	201