France December 2013 (Updated)

Possible Renault Zoe Convertible: Maybe not the best idea to increase sales...

To Zoe or Not to Zoe Edition

Renault expected a lot from its electric supermini, especially in its homemarket, and sales in the first semester were ok, selling 3.594 units, but then summer came and while other started to see sales increase (*Cough*,Nissan Leaf,*Cough*), Zoe sales started to go down, losing monthly #1's (August, September, November, December) to its older, more utilitarian brother, the Kangoo ZE.

Right now in Renault HQ there must be a team debating what to do with its childproblem, the Zoe, for now it would be a good idea to sell batteries instead of renting them...

Anyway, despite that terrible  second semester, the Zoe won the Best Selling EV in France with 5.511 units, followed by the rockhard Kangoo ZE (4.174 units) and in #3 the Nissan Leaf (1.438 units) sales are improving ant it's looking to fight with its french cousins for #1 in 2014.

The Smart Fortwo ED also ended the year on a high note, selling 130 units in December, promising good things for the future.

Looking at the market as whole, the french plug-in market grew 26% to 14.905 units, making an EV Share of 0,83%. 

Finally, looking at PHEV's, the Prius Plug-In won the Best Selling Plug-In Hybrid title, with 393 units, followed closely (241 units) by the V60 Plug-In by Volvo and in third we have the Porsche (!) Panamera S E-Hybrid (Aka Plug-In), with 90 units, more than the sales of the GM twins (Ampera and Volt) combined...And incidentally, more than the Model S from Tesla, making France one of the few markets where the Panamera Plug-In outran the Californian Electric Star. 

Pl	France	Dec.	YTD	%	'12Pl
1	Renault Zoe	278	5.511	37	13
2	Renault Kangoo ZE	290	4.174	28	1
3	Nissan Leaf	166	1.438	10	6
4	Bolloré Blue Car	43	654	4	3
5	Renault Twizy	30	599	4	2
6	Goupil G3 e)	30	516	3	10
7	Smart Fortwo ED	130	478	3	12
8	Toyota Prius Plug-In	30	393	3	7
9	Volvo V60 Plug-In	50	241	2	N/A
10	Mia Electric	5	220	1	8
11	Peugeot iOn	1	178	1	5
12	Citröen C-Zero	14	94	1	4
13 14	BMW i3 Porsche Panamera Plug-In	9 30	84 90	1 1	N/A N/A
15 16 17 18 19 20 21 22 23 24	Volkswagen e-Up! Opel Ampera Mitsubishi I-Miev Tesla Model S Renault Fluence ZE Chevrolet Volt Fisker Karma Ford Focus Electric Neoma Lumeneo Tesla Roadster	40 3 5 2	64 57 38 19 18 17 12 6 3 1	0 0 0 0 0 0 0 0 0 0	N/A 11 16 N/A 9 14 15 N/A N/A 17
	TOTAL	1.156	14.905	100

e) Estimate

Source: Manufacturers, Automobile Propre