Finland September 2014

Tesla really needs the AWD versions to revive the Model S sales

Leaf surprise #1

With one month delay, we have the numbers from Finland, with 37 plug-ins sold and 308 units YTD (0,35% EV Share), this small market is doubling sales regarding last year, this growth exists despite some plug-in friendly brands being absent, like Renault or BMW, by the way, does anybody know why this is happening?

The Nissan Leaf made a Personal Best in September, selling 15 units and performing a surprising Best Seller title in September, ahead of the new poster-boy of this market, the 4x4 Mitsu Outlander PHEV, which has almost double the sales of the #2 YTD, the Model S from Tesla, which is counting with the AWD versions coming next year to have a say in the leadership race.

The other AWD Plug-In, the Volvo V60 Plug-In is #4, with 12% share, which together with the 36% of the japanese SUV, make 48% of the market with Four Wheel Drive, something that leaves promising signs for the PHEV Cayenne and Volvo XC90, or the AWD Teslas.

Pl	Finland	Sept '14	YTD '14	%	Pl '13
1 2	Mitsubishi Outlander PHEV Tesla Model S	9 7	111 65	36 21	N/A 7
3	Nissan Leaf	15	51	17	3
4	Volvo V60 Plug-In	1	36	12	1
5	Toyota Prius Plug-In	3	18	6	2
6	Opel Ampera	2	13	4	4
7	Porsche Panamera Plug-In		7	2	8
8 9 10	Ford Focus Electric Mitsubishi I-Miev Fisker Karma		4 2 1	1 3 1	N/A 5 8
	TOTAL	37	308	100

Source: trafi.fi