Portugal October 2014

"Oh Sunny Day...."

Better Days Edition

There were some 25 EV's sold last month in Portugal, placing the EV Share at 0,22%, a smidge below last year performance (0,23%), but the 266 units sold this year are already a record number for this small EV market.

"So why isn't the EV Share higher?" - One might ask.

The answer lies in the recovery of the Portuguese Auto Market, with growth rates at some 40-50%, following the electric segment growth.

Looking at the models ranking, the Nissan Leaf recovered a bit, selling 9 units, cementing the YTD Second Place, while the BMW i8 registered 4 units, an impressive result, which becomes even more amazing if we consider that the smaller i3 only sold one unit and those four units allowed it to be #2 in October.

The Renault Twizy also outsold the Zoe (4 vs 2), while the Mitsubishi Outlander PHEV had 26 confirmed registered units until last September, so i will make an estimate of another 4 units in October, making 30 sales YTD and 11% share of the EV market, a fantastic result for a PHEV in Portugal, considering that last year ALL PHEV's had only 9% share.

With PHEV's finally being granted fiscal benefits in 2015, it wouldn't be surprising if the Japanese SUV became a serious fighter for the Best Seller title next year and plug-in hybrids as a whole expanded significantly their current 25% share of the market.

In the manufacturers ranking, Renault (35% Share) kicked BMW (27%) from the Top Spot, while Nissan continues in #3, with 18% Share.

Pl	Portugal	Oct.	2014	%	Pl '13
1	BMW i3	1	60	23	7
2	Nissan Leaf	9	49	18	3
3 4	Renault Twizy Mit. Outlander PHEV e)	4 4	41 30	15 11	1 N/A
5	Renault Zoe	2	22	8	5
6 7 8 9 10 11 12 13 14 15	Smart Fortwo ED Porsche Panamera Plug-In BMW i8 Toyota Prius Plug-In Volkswagen e-Up! Mitsubishi I-Miev Opel Ampera Volvo V60 Plug-In Volkswagen e-Golf Peugeot iOn	4 1	17 12 11 9 6 3 2 2 1 1	6 5 4 3 2 1 1 1 0 0	6 N/A N/A N/A N/A 9 8 N/A N/A 2
	TOTAL	25	266	100

Source: Best Selling Cars Blog; ACAP

e) Estimate