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| It has the home advantage here, but can it win away too? |
1-2 Win for Nissan
We start our round for December with Spain, which has the added bonus of new data regarding LCV's and a surprise win there, but more on that later...
The year ended on a strong note, with 287 units sold, second best result of the year, placing the YTD sales at 1.956 units, a new record for the Spanish EV Market, and a 53% improvement over 2013. The EV Share also had a small jump, establishing itself at 0,228%, above the 0,176% of 2013.
Looking at the December models ranking, the Nissan Leaf collected another monthly trophy (Fifth in a row), with 71 registrations (Second Best Result of the year) and 465 YTD, the best yearly performance in Spain by any model not named Renault Twizy.
But the real news came in Second, with Nissan's utilitarian e-NV200 registering 46 units in December and 184 YTD, placing the japanese offering ahead of the LCV sales champion Kangoo ZE (164 units YTD), sure, being built in Barcelona gives the e-NV200 a home advantage, but nevertheless, it is a warning sign for Renault and an indication that Nissan might have another winner here.
On the YTD ranking, the undisputed leader was the Nissan Leaf (24% share, 3% more than last year), which repeated this year the Best Seller title won in 2013, while the Renault Zoe ended in the runner-up position, with 289 units, a 53% increase over last year, and the last position of the podium was for the first time for a plug-in hybrid, the Mitsu Outlander PHEV surprised everyone and ended in #3, tripling at the same time the global PHEV share to 15%.
By brands, after winning in 2012 and 2013, Renault (34%) got again the title, but this time it had to sweat to remain in front of Nissan (33%), while BMW (12%) took the Bronze medal from Mitsubishi (12%) in the final stage, thanks to another brilliant performance from the i8 sports-car (5 units in December, #10 YTD, ahead of the Panamera Plug-In and Tesla!). As a whole, the Renault-Nissan Alliance as a group got 67% share, so this is a market that is deeply-in-Alliance turf.
A final reference for Volkswagen, while it was the Best Selling Brand in the global market, regarding plug-ins it only got 2%(!) share. Those EV prices have to come down, VW...
After a accurate preview of 2014, 2015 should continue to see the Spanish EV Market growing, with sales reaching at least 3.000 units (If incentives continue, of course), while the Nissan Leaf will try to defend its crown from the competition, both form the inside (Renault Zoe) as from the outside (Outlander PHEV).
Looking at the December models ranking, the Nissan Leaf collected another monthly trophy (Fifth in a row), with 71 registrations (Second Best Result of the year) and 465 YTD, the best yearly performance in Spain by any model not named Renault Twizy.
But the real news came in Second, with Nissan's utilitarian e-NV200 registering 46 units in December and 184 YTD, placing the japanese offering ahead of the LCV sales champion Kangoo ZE (164 units YTD), sure, being built in Barcelona gives the e-NV200 a home advantage, but nevertheless, it is a warning sign for Renault and an indication that Nissan might have another winner here.
On the YTD ranking, the undisputed leader was the Nissan Leaf (24% share, 3% more than last year), which repeated this year the Best Seller title won in 2013, while the Renault Zoe ended in the runner-up position, with 289 units, a 53% increase over last year, and the last position of the podium was for the first time for a plug-in hybrid, the Mitsu Outlander PHEV surprised everyone and ended in #3, tripling at the same time the global PHEV share to 15%.
By brands, after winning in 2012 and 2013, Renault (34%) got again the title, but this time it had to sweat to remain in front of Nissan (33%), while BMW (12%) took the Bronze medal from Mitsubishi (12%) in the final stage, thanks to another brilliant performance from the i8 sports-car (5 units in December, #10 YTD, ahead of the Panamera Plug-In and Tesla!). As a whole, the Renault-Nissan Alliance as a group got 67% share, so this is a market that is deeply-in-Alliance turf.
A final reference for Volkswagen, while it was the Best Selling Brand in the global market, regarding plug-ins it only got 2%(!) share. Those EV prices have to come down, VW...
After a accurate preview of 2014, 2015 should continue to see the Spanish EV Market growing, with sales reaching at least 3.000 units (If incentives continue, of course), while the Nissan Leaf will try to defend its crown from the competition, both form the inside (Renault Zoe) as from the outside (Outlander PHEV).
| Pl | Spain | Dec. | YTD'14 | % | '13Pl |
| 1 | Nissan Leaf | 71 | 465 | 24 | 1 |
| 2 | Renault Zoe | 40 | 289 | 15 | 3 |
| 3 | Mitsubishi Outlander PHEV | 35 | 209 | 11 | N/A |
| 4 | BMW i3 | 35 | 204 | 11 | 11 |
| 5 | Renault Twizy e) | 15 | 201 | 10 | 2 |
| 6 | Nissan e-NV200 | 46 | 184 | 9 | N/A |
| 7 | Renault Kangoo ZE | 30 | 164 | 8 | 7 |
| 8 9 10 11 11 13 14 14 14 14 18 18 20 21 22 22 22 25 | Smart Fortwo ED Volvo V60 Plug-In BMW i8 Porsche Panamera Plug-In Renault Fluence ZE Volkswagen e-Golf
Tesla Model S
Toyota Prius Plug-In
Citröen Berlingo EV
BYD e6
Peugeot Partner EVVolkswagen e-Up! Mitsubishi I-Miev Opel Ampera Citröen C-Zero Kia Soul EV Porsche 918 Chevrolet Volt | 5 3 1 1 1 4 | 35 23 22 18 18 16 15 15 15 15 13 13 11 6
2
22 1 | 2 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 | 9 N/A N/A 12 5 N/A 16 10
N/A
N/A
N/A
4N/A 13 8 N/A
N/A
15
|
| TOTAL |
287
|
1.958
|
100
|
Source: foro coches electricos; Best Selling Cars Blog
The Twizy really needs an update, but nice to see it high up in some markets. Speaking of which, if you need to do a year round up for Ireland, just use what you have from January to November. Decemebr, as we know is a low sales month sold 350 petrol or diesel cars, nothing electrified at all.
ReplyDeleteFor 2015, I'm seeing many ads for Zoes and LEAFs on competitive leases and so on. Yet seeing petrol prices dropping 30c, I doubt many would think past the low fuel prices. EV sales may be hit hard as January gives form to what the whole year would look like.
Thanks for the tip!
DeleteYour Welcome, Jose! And of course, Happy New Year!
DeleteIt is not an advantage for the Berlingo EV to be built in Vigo, though, as it is not possible to configure that engine on the website :(
ReplyDeleteAh, the Berlingo EV...So many fond memories!
DeleteAnd a missed opportunity for PSA!
Speaking of PSA, of which half I hold dear to my heart, how and why are they still producing BEVs? I don't remember them having any sort of deal with any battery supplier. There has been no news about them at all!
Delete... Is that what happened to those old sunsold iOns? They just got ripped up and their cells placed in Berlingos and Partners?
As far as i know, current PSA electric vans use the same system of the i-Miev triplets, with all those 67 hp making their best to pull the french vans through traffic.
Delete