Canada December 2015 (Final Edit)

Tesla #1, Volt Warming Up

EV Sales in Canada ended on a positive note, with more than 700 registered in December, doubling numbers regarding Dec. '14, with the accumulated sales reaching 6.700 units, up only 35% regarding last year due to the sales drought of the Volt for a big part of the year.

The EV Share ended the year on a record 0,35%, a positive departure from the 0,27% of 2014.

The top three all had positive results, with the Chevrolet Volt (220 units) performing its best result since April '14 and looking to regain the Best Seller status in 2016, lost this year to the Tesla Model S (Up 157% regarding 2014), the first time a model other than the Volt won this title in The Modern Era (The previous non-Volt winner had been the Mitsu I-Miev, back in 2010). 

Looking at the BEV / PHEV breakdown, pure electrics continue to improve their performance, they now have 67% of the market, a 9% improvement over the 58% of 2014 and a stark contrast to the 30% held in 2012... 

Pl	Canada	Dec.	YTD	%
1	Tesla Model S	224	2.010	30
2	Chevrolet Volt	220	1.463	22
3	Nissan Leaf	122	1.233	19
4	BMW i3	26	366	5
5 6	Kia Soul EV Smart Fortwo ED	38 7	318 306	5 5
7 8	P. Cayenne Plug-In BMW i8	24 9	213 200	3 3
9 10	Ford Fusion Energi Ford C-Max Energi	9 10	144 138	2 2
11	Misubishi I-Miev	11	121	2
12 13 14 15 16 17	Ford Focus Electric Chevrolet Spark EV Cadillac ELR Audi A3 e-Tron Porsche 918 McLaren P1	5 2 24 3	42 35 25 24 21 2	1 1 0 0 0 0
	TOTAL	734	6.661	100

e) Estimate

Source: Good Car Bad Car

Tesla vs The Others (Canada Edition)

As Elon Musk pointed out, the real competition of Tesla aren't other EV's, but the ICE best selling models, so let's look how the Model S stands in Canada (1): 

Pl	Model	2015
1	Mercedes CLS / E-Class	3.162
2	Tesla Model S	2.010
3	BMW 5-Series	1.996
4	Audi A6	990
5	Cadillac CTS	921

Looking at the whole 2015 numbers, Tesla is edging closer to the leadership, with Mercedes needing the CLS and E-Class to be together in order to distance itself from the Model S, so the leadership for the Californian is something that could reach in the near future. 

(1) - Unlike in markets across the pond, the full-size car market in Canada is much more diversified, with Chevy Impalas, Malibus, Chrysler 300, Dodge Chargers, etc, all theoretical adversaries to the Model S, but Tesla's direct competition isn't there, so the Model S is only compared with cars with similar price and concept.