Monday, October 10, 2016

Netherlands September 2016

The new darling of Dutch fleet buyers

The Dutch Alps

Sales reached a new peak this year (1.701), with sales down just 30% YoY, with the EV Share recovering slightly to 2,8%.

Looking at the Top 5 ranking, the Monthly Best Seller award went for the second time in a row for the Tesla Model S, with 227 deliveries, followed by three high end SUV's, two of them recent arrivals: The Audi Q7 e-Tron and Tesla Model X, both ending not that far from the leadership

The BMW 330e reached #4 and established a new personal best (175 units), being the only 2WD model in the Top 5.

With such ranking, it seems this market is becoming increasingly infected by the SUV-craze of its southern neighbor... 

Pl
Model
Sales  
1
Tesla Model S
227
2
Audi Q7 e-Tron
220
3
Tesla Model X
201
4
Volvo XC90 T8
175
4
BMW 330e
175

In the YTD ranking, the Californian Sports Sedan increased the lead in September with the usual last-month-of-the-quarter-peak, now it remains to be seen if the 91 units lead will be enough to secure the leadership for the rest of the year.

Climbers of the month were the Audi Q7 e-Tron, up two positions to #8, while the Tesla Model X jumped 14 places to #10, with both models headed for a Top 5 position.

A successful newcomer is the new BMW 740e, registering 45 units and becoming the only successful plug-in on the F-Segment/Full-size Luxury class, at least until the new Panamera PHEV shows up...

Looking at the manufacturers ranking, BMW's strong line up has helped it to maintain the leadership (22%), while the good month of Tesla allowed it to climb one position and climb to Second Place and have 19% market share, dethroning the previous runner-up, Volvo.

Pl
Netherlands
Sep.
YTD
%
'15Pl
1
2
Tesla Model S
Volvo XC90 T8
227
175
1.271
1.180
16
15
8
7
3
BMW 330e
175
939
12
25
4
Volkswagen Passat GTE
102
667
8
6
5
6
7
8
9
10
11
12
Mercedes C350e
Nissan Leaf
BMW 225xe Active Tourer
Audi Q7 e-Tron
BMW i3 *
Tesla Model X
Volvo V60 Plug-In
Mitsubishi Outlander PHEV
158
36
44
220
76
201
53
35
635
476
387
373
300
231
218
178
8
6
5
5
4
3
3
2
5
13
17
N/A
12
N/A
3
1
13
Volkswagen Golf GTE
30
166
2
2
14
Renault Zoe
10
150
2
14
15
Volkswagen e-Golf  
6
124
2
28
16
Mercedes B250e 
10
104
1
19
17
18
19
20
Porsche Cayenne Plug-In
Audi A3 e-Tron
Toyota Prius Plug-In
Volkswagen e-Up!
21
22
11

81
79
66
63
1
1
1
1
10
4
22
28
21
Nissan e-NV200 / Evalia
2
55
1
15
22
22
24
25
26
27
28
29
30
31
32
32
34

BMW X5 40e
BMW 740e
Kia Soul EV
BMW i8
Mercedes GLE500e
Renault Kangoo ZE
Porsche Panamera Plug-In
Peugeot iOn
Renault Twizy
Mercedes GLC350e
Ford C-Max Energi
Mitsubishi I-Miev
Mercedes S500e
Others
7
45
16
2
4






2

2
50
50
44
38
36
19
17
15
13
9
6
6
3
4
1
1
1
0
0
0
0
0
0
0
0
0
0
0
11
N/A
24
20
27
25
21
N/A
28
N/A
9
30
18
15
TOTAL
1.701
8.053
100
                  
* - 70 Bev + 6 Rex

Source: RAI Vereniging

Regular Hybrids + Plug-ins Ranking

Pl
Model
Sales  
1
Kia Niro
287
2
Toyota Yaris Hybrid
276
3
Toyota Auris Hybrid
229
4
Tesla Model S
227
5
Audi Q7 e-Tron
220

If we add regular hybrids to plug-ins, we have a surprise among hybrids, with the Kia Niro SUV outselling the regular hybrid Best Sellers, the Toyota Yaris and Auris Hybrid. Is the SUV-craze also reaching hybrid buyers? 
  

Plug-ins are also represented, with the Tesla Model S reaching Fourth and the Audi Q7 e-Tron #5.

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