Norway October 2016

Model X: Spreading its wings in Norway

Tesla Model X Rises to the Top

There were 3.697 new plug-ins sold in Norway last month, up 22% YoY, with the YTD EV Share stable at 29%.

If last month the Tesla Model X stole the headlines, this time it was finally up to the rejuvenated BMW i3 to sit at the throne, with 503 units.

The Mitsu Outlander PHEV ended in Second, with 360 units, ahead of two VW plug-in hybrids, the #3 Passat GTE (338 units, best result in six months) and the #5 Golf GTE (302 sales), all while the #4 Nissan Leaf had a return to form, registering 321 units, its best result since April.

Pl	Model	Sales
1	BMW i3	503
2	Mitsubishi Outlander PHEV	360
3	Volkswagen Passat GTE	338
4	Nissan Leaf	321
5	Volkswagen Golf GTE	302

Looking at the year-to-date ranking, there is an important change in the podium, with the Nissan Leaf and VW Golf GTE changing their positions again, this time to the advantage of the Japanese hatch, recovering the Third Place.

To see more ranking changes, we have to go down in the ranking, to #15, where the BMW X5 PHEV recovered one position from its arch-rival Tesla Model X, this could be an interesting race if the American SUV-Minivan-Sports Car didn't went into Hyperdrive mode next December...Which it will.

Below these two, only the recently arrived Hyundai Ioniq Electric went noticed, having registered 66 units, its best result in Europe so far, which could indicate that the Korean manufacturer is: a) Production constrained, as it didn't expected so much demand in its home market; b) Prioritizing Norway, as this was the only market outside South Korea to receive BEV Ioniqs in significant numbers.

Looking at the manufacturers ranking, Volkswagen (30%) continues in the lead, followed from a far by Mitsubishi (13%), BMW (12%, up 1%) and Nissan (11%, down 1%).

Looking at Fuel Cell numbers, numbers are starting to pick up in their own little niche, with Toyota registering 3 Mirai and Hyundai one FCEV last month, with the latter leading the YTD count by 10 to 7. 

Pl	Norway	Oct.	YTD	%	'15Pl
1	Mitsubishi Outlander PHEV	360	4.490	12	4
2	Volkswagen e-Golf	285	4.236	11	1
3	Nissan Leaf	321	3.667	10	3
4	Volkswagen Golf GTE	302	3.654	10	6
5	BMW i3	503	2.519	7	5
6 7 8	Volkswagen Passat GTE Tesla Model S Audi A3 e-Tron	338 39 156	2.220 1.740 1.693	6 5 4	20 2 7
9	Renault Zoe	161	1.643	4	8
10	Mercedes B250e	162	1.525	4	10
11 12	Kia Soul EV BMW 225xe Active Tourer	41 153	1.027 1.004	3 3	11 N/A
13	Volkswagen e-Up!	92	909	2	9
14 15 16	Mercedes C350e BMW X5 40e Tesla Model X	94 91 84	905 885 883	2 2 2	22 19 N/A
17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35	Volvo XC90 T8 Volvo V60 Plug-In Nissan e-NV200 / Evalia Mercedes GLC350e Audi Q7 e-Tron Peugeot iOn BMW 330e Mitsubishi I-Miev Citröen C-Zero Mercedes GLE500e Peugeot Partner EV Renault Kangoo ZE Porsche Cayenne Plug-In Hyundai Ioniq Electric Renault Twizy Ford Focus Electric BMW i8 Smart Fortwo ED Citröen Berlingo EV Others	37 46 53 55 66 37 37 17 25 14 16 22 3 66 6 2 2 11	672 640 633 548 332 300 273 242 196 155 119 118 101 71 58 46 35 33 20 37	2 2 2 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0	N/A 12 14 N/A N/A 13 N/A 26 16 27 18 17 24 N/A 29 21 25 15 23
	TOTAL	3.697	37.629	100

Models breakdown by Fuel Source

Pl	Model	Sales
1	BMW i3	503
2	Volkswagen Tiguan	419
3	Toyota RAV4	385
4	Mitsubishi Outlander PHEV	360
5 5 7 8 9 10	Toyota Auris Toyota Yaris Volkswagen Passat GTE Skoda Octavia Nissan Leaf Volkswagen Golf GTE	339 339 338 322 321 302

With 29% share, the EV's performance in the general ranking is more relevant than ever, of the 858 units sold by the chronical leader VW Golf last month, only 271, or 32%, didn't had a Plug.

Splitting models by fuel source, and following on the Tesla Model X leadership in September, we have another BEV in the First Place, with the BMW i3 finally reaching for #1, and that's without the help of the Rex version, which has marginal sales in this market.

Below it, in Second, we have the ICE VW Tiguan, which by the way, is scheduled to have a plug-in hybrid version (GTE in VW language) soon, or at least that's what the German carmaker promised...If it doesn't market it soon, it will be a missed opportunity, as currently there is no plug-in car available in the compact crossover class and it would have the market all to itself.

While the Tiguan GTE doesn't arrive, the closest thing buyers have is the Third Placed Toyota RAV4, which benefits from its hybrid version to reach a podium place.

The remaining plug-ins in the Top 10 are the Mitsu Outlander PHEV, #4 with 360 units, the #7 VW Passat GTE, with its plug-in hybrid relative, the Golf GTE, in #10, all while the veteran Nissan Leaf is back to the Top Positions, ending October in #9.