Ireland August 2017

The End of an Era

The seasonal Irish EV market is growing steadily, with YTD sales up 26%, to 750 units, with the EV share now at over 0.6%, a new record.

We are witnessing historic times in this market, as the local Golden Standard, the Nissan Leaf, has been overrun by the Hyundai Ioniq Electric (229 vs 221), with the Korean registering 16 units last month, against only 6 Nissan. 

It seems the five times (2011/12/14/15/16) winner Nissan Leaf has no chance to repeat the win in 2017. Maybe we will see it recover in 2018, thanks to the revised Leaf? 

A lot of newcomers have joined in the Irish market, from Toyota, to Tesla (At last, officially represented), to Mercedes, making this a much more options-rich market.

Looking at the manufacturers ranking, Hyundai is now in the leadership, with 29% share, followed by Nissan (28%) is growing, while BMW is a comfortable Third, with 18% share, far ahead of the Fourth Placed, Renault (5%).

Pl	Ireland	Aug.	YTD	%	'15Pl
1	Hyundai Ioniq Electric	16	219	29	16
2 3 4 5	Nissan Leaf BMW 330e Renault Zoe Volvo XC90 T8 PHEV	6 9 6 2	211 91 36 35	28 12 5 5	1 2 8 3
6 7 8 9	Toyota Prius PHEV Mitsu. Outlander PHEV BMW 530e BMW i3	14 1 8	21 19 18 17	3 3 3 2	N/A 5 N/A 4
10 11 12 13 14 14 14 17 17	Tesla Model S Volkswagen Golf GTE Mini Countryman PHEV Porsche Panamera Plug-In Porsche Cayenne Plug-In Tesla Model X Volkswagen e-Golf BMW X5 40e PHEV Audi A3 e-Tron	11 1 4 4 6 1 1	14 10 8 7 6 6 6 5 5	2 1 1 1 1 1 1 1 1	13 6 N/A 20 12 N/A N/A 7 14
17	Volkswagen Passat GTE	2	5	1	17
20	Mercedes S500e		2	0	15
20 20 23 23 23 23	BMW 225xe Active Tourer BMW 740e Nissan e-NV200 / Evalia Mercedes C350e Mercedes GLE500e Mercedes E350e		2 2 1 1 1 1	0 0 0 0 0 0	11 N/A N/A N/A N/A N/A
	TOTAL	92	750	100