Italy September 2017

Panamera PHEV: Hot Seller in Italy

BMW 225xe A. Tourer Jumps to #1 

The Italian PEV market is increasing the pace, in September sales went up 74%, to 523 units, pulling the YTD tally to 3.503 units (+70% YoY), although the 2017 PEV share is still at a low 0.2%. 

With last month closing at  only 0.3%, Italy needs to step up registrations significantly, if it wants to catch the fast running plug-in train.

While growth is always good, especially in a low share market like this one, it is sad to see that this previously BEV-predominant market now dominated by PHEVs (59% share), which are growing faster (+85% vs +50%) than BEVs. 

Lack of charging infrastructure?

Further proof of the PHEV rise is visible in the models ranking, with the BMW 225xe Active Tourer reaching the leadership, thanks to 89 deliveries (Best performance in 19 months), displacing the veteran Nissan Leaf to Second Place.

The other headlining change was the hot selling Porsche Panamera PHEV registering 25 deliveries and jumping to #12, while another large car made an impression in the second half of the ranking, with the BMW 530e delivering a record 21 units and climbing to #19, with a Top 15 place possible until year end.

Looking at the manufacturers ranking, BMW is in the lead, with 41% share, followed by Nissan (17%) in a distant Second Place, while Mercedes (16%) is looking to surpass the Japanese automaker soon. 

Interestingly, if we add Mini (already with 9%) to the Bavarian automaker tally, the BMW Group now has 50% share of the market. Long gone are the days when Renault-Nissan had the same 50% share...

Pl	Italy	Sep.	YTD	%	'16Pl
1	BMW 225xe Active Tourer	89	426	18	2
2 3 4 5	Nissan Leaf Mercedes GLC350e  BMW i3  Renault Zoe	15 44 42 36	382 303 268 265	16 13 11 11	1 25 5 6
6 7 8	Mini Countryman PHEV Tesla Model S Tesla Model X	28 28 24	215 202 144	9 8 6	N/A 4 26
9	BMW 330e	11	110	5	9
10 11 12	Audi A3 e-Tron Volkswagen Golf GTE Porsche Panamera PHEV	16 15 25	103 102 87	4 4 4	19 7 31
13 14 15 16 17 18 19 19 21 22 23	Volvo XC90 T8 Citröen C-Zero Smart Fortwo ED BMW X5 40e Audi Q7 e-Tron Volvo V60 Plug-In BMW 530e BMW 740e Toyota Prius PHEV Volkswagen e-Up! Mitsubishi Outlander PHEV	7 5 11 16 3 1 21 4 4 14 5	77 74 65 62 48 47 46 42 42 40 39	3 3 3 3 2 2 2 2 2 2 2	12 8 39 13 24 20 N/A 21 N/A 18 10
24	Kia Optima PHEV	5	36	2	30
25 25 27	Citroen E-Mehari Volkswagen Passat GTE Mercedes C350e	7 8 3	29 29 23	1 1 1	33 14 36
27	Porsche Cayenne Plug-in	2	23	1	20
29	Mercedes B250e  Others	2 34	22 146	1 6	11
	TOTAL	523	3.503	100

Source: greenstart.it; unrae.it