Kona EV #1 in May, Tesla Model 3 YTD leader, in hot market
The Dutch PEV market had another positive month in May, with 2,688 plugin registrations, up 193% YoY, which translated in a PEV Share of 7.3%, placing the year to date count to 15,537 units, with the 2019 PEV share now at 8.3%, well above the 6% of last year.
If we only consider BEVs, the EV share last month was 6.3%, with the 2019 share being 7%.
Interestingly, both powertrain technologies are helping out to pull the market up, with PHEVs even growing faster (+262%) than BEVs (185%)...And this despite the lack of meaningful incentives for plugin hybrids.
Hell, even Fuel Cells had a record month in May, with 40 registrations, 36 of them being Toyota Mirai(!), with FCEVs registering more units in one month than it had during the whole year of 2018!
If we only consider BEVs, the EV share last month was 6.3%, with the 2019 share being 7%.
Interestingly, both powertrain technologies are helping out to pull the market up, with PHEVs even growing faster (+262%) than BEVs (185%)...And this despite the lack of meaningful incentives for plugin hybrids.
Hell, even Fuel Cells had a record month in May, with 40 registrations, 36 of them being Toyota Mirai(!), with FCEVs registering more units in one month than it had during the whole year of 2018!
In May, the Tesla Model 3 (419 units) was surpassed by the Hyundai Kona EV (434), a brilliant performance for the Korean, which makes us wonder how much of a competitor the Hyundai crossover would be to the Model 3, if it wasn't battery constrained...
The Kia Niro EV (369 units, new personal best, for the third time in a row!) underlining the current competitiveness of the Hyundai-Kia EVs. And the serious lack of batteries that the Korean Group suffers.
The Kia Niro EV (369 units, new personal best, for the third time in a row!) underlining the current competitiveness of the Hyundai-Kia EVs. And the serious lack of batteries that the Korean Group suffers.
A bit surprisingly, the VW e-Golf was 4th, with 227 units, a meritable performance for a model that is less than a year from being replaced by the much more competitive VW ID.3. I guess name recognition is a strong point here...
Pl
|
Model
|
Sales
|
1
|
Hyundai Kona EV
|
434
|
2
|
Tesla Model 3
|
419
|
3
|
Kia Niro EV
|
369
|
3
|
VW e-Golf
|
227
|
5
|
Renault Zoe
|
180
|
Looking at the 2019 ranking, we have a new face in the podium, with the Kia Niro EV jumping two places, to 3rd, surpassing the VW e-Golf and Nissan Leaf, with the Japanese hatchback experiencing its worst month (126 registrations) since the 40 kWh landed. The 62 kWh version can't come soon enough...
With the initial production hiccups apparently a thing of the past, the Audi e-Tron continues to surge, having jumped 6 positions and now showing up in #11, having registered 161 units last month, placing it as the new Best Selling Luxury PEV.
The Jaguar i-Pace joined the ranking, in #19, thanks to 26 registrations, with the British Sports-Crossover-Thingy being the 12th BEV in the ranking, while at the same time, the i-Pace was the maker best selling nameplate in May.
With the initial production hiccups apparently a thing of the past, the Audi e-Tron continues to surge, having jumped 6 positions and now showing up in #11, having registered 161 units last month, placing it as the new Best Selling Luxury PEV.
The Jaguar i-Pace joined the ranking, in #19, thanks to 26 registrations, with the British Sports-Crossover-Thingy being the 12th BEV in the ranking, while at the same time, the i-Pace was the maker best selling nameplate in May.
A final mention for the Tesla Model S (11 units) and Model X (9), that had their best performances since last January, so expect both to recover soon and join the Top 20 during the Summer.
In the manufacturers ranking, Tesla (24%, down 1%) is leading the way, followed by Hyundai (16%, up 1%), while the race for the last podium place is red hot, with Kia (10%, up 1%), jumping two spots to 3rd, surpassing Volkswagen and Nissan (both with 9%, down 1%) in one month.
Pl
|
Model
|
2019
Sales |
1
|
Tesla Model 3
|
3,582
|
2
|
Volvo S/V60 PHEV
|
2,348
|
3
|
BMW 3-Series
|
2,133
|
4
|
Mercedes C-Class
|
1,458
|
5
|
Audi A4
|
798
|
One of the question marks around the Model 3 in Europe, regarded the impact that it was going to make on this side of the Atlantic, will it disrupt the PEV and ICE sedan market in the same way that it is doing in the US, or will it be more subdued, because it is playing away from home?
The answer is now being written, comparing the Model 3 deliveries against its midsize premium competitors, we can see that it is ahead by a sizeable margin, although in May both the BMW 3-Series (579 units) and the Volvo S/V60 twins (591) managed to surpass the Model 3. Of course, June is coming, and with it, another deliveries peak for the Model 3, allowing it to recover any ground lost in the previous two months.
Will the revised BMW 330e, said to start selling in the Summer, help the Bimmer to shorten the distances regarding the Model 3?
Maybe, maybe not (the PHEV version of the Volvo S/V60 has less than 10% of the nameplate sales), but first, it will have to catch the Swedish twins, to then focus on the Tesla.
Maybe, maybe not (the PHEV version of the Volvo S/V60 has less than 10% of the nameplate sales), but first, it will have to catch the Swedish twins, to then focus on the Tesla.
Tesla's sales worldwide aren't that good; expect a pop in TSLA when Q2 deliveries are announced, but expect a drop once Q2 EPS is announced. The trick seems to be that deliveries are being boosted by lease agreements; the total cost to own stateside is about 22k for 3 years. So Tesla is going all-in on Robo Taxis, and if that doesn't mature in time, Tesla is in deep sh-.
ReplyDeleteWhy do you visit a site like this if you are not willing to learn? To gather the information you can find here.
DeleteAll the stories about sales not being good are pure FUD. Based on the imagination of the people that like to put Tesla in a bad light.
The demand and sales (as in signed sales contracts) are higher than the production.
The earnings per share are very important. Except for people working at Tesla, buying Tesla cars or owning Tesla shares.
Why the EPS is so important to people who have nothing to do with Tesla is beyond me.
If you can explain that, that would be a valuable contribution to the discussion.
Tesla sales around the world are excellent despite the fact that their production is constrained by Panasonic's inability to increase battery cell production. The vast majority of electric car sales and luxury car sales are leases. Tesla leases way less.Tesla does fleet sales rarely and when they do it is without discount. Tesla will be making money hand over fist soon enough. Imagine if Tesla was not cell constrained? Increase those profits an order of magnitude when Robo Taxi Tesla Network starts.
DeleteThere is no "trick" with leases. Tesla doesn't do hidden discounts through lease deals. In fact the Model 3 lease is generally regarded as pretty expensive -- so it's actually good for profitability. (Though it does impact short-term revenue and cash flow...)
DeleteIt certainly doesn't make Tesla dependent on self-driving coming to fruition soon. Tesla's growth is perfectly viable without autonomy -- any robo-taxi profits will just be a bonus on top of the existing business. While self-driving investments might be impacting current profits a bit (hard to tell for sure, as the costs are at least partially offset by FSD package purchases and generally higher demand), that's small compared to the other ongoing investments necessary to keep the growth going.
With nearly half of dispaches to Europe in this quarter, compared with the first one, it might be a bit wishful thinking to expect that Tesla will be soaring deliveries soon, in fact, it is notorious that several models are able to keep the pace with Tesla, but nevertheless, Nissan needs to start delivering the 62 kWh Leaf, he will not come soon enough indeed.
ReplyDeleteThat's total nonsense. Of the five ships sent to Europe in Q2, only the first one started deliveries around mid May, and perhaps a tiny fraction of the second one in the very last days of May. June will see deliveries of some three and a half shiploads -- maybe not quite March numbers, but *easily* >10,000 cars.
DeleteWishful thinking from your perspective. Grand Dahlia just arrived, and Tesla spin troublesome delivey mess will prevent its load to arrive in any volumes to retail points before the end of the month. So just loads from Grand Phoenix and NOCC Oceanic. 6000 vehicles? plus some 2000 from Morning Cornelia not yet delivered?
DeleteAfter running over the numbers again, I'm actually not sure it will be >10,000... But fairly close at least at any rate.
DeleteFor some perspective: Glovis Star arrived on 2019-03-19 -- and the majority of its load was delivered before the end of March. The large spillover into April was because of Viking Adventure, which didn't arrive before 2019-03-24...
DeleteGrand Dahlia, which arrived on 2019-06-13, will have deliveries finished in June easily. The only reason I'm not certain about 10,000 deliveries in June, is that Grand Mark -- expected on 2019-06-20 -- will likely get *some* spillover into July.
Thanks José, I did not yet look at the PHEV sales. Those point to many people willing to make the transition, but not finding a fully electric that meets their expectations.
ReplyDeleteFor me the most amazing PHEV performance is the Outlander PHEV, despite a big fleet (or is it because of it?) running around in the Netherlands, it is still selling with significant volumes, despite the lack of significant incentives.
DeleteIs it a case where a given model just became popular next to a certain segment of the population?
At least, i see the Outlander PHEV in Portugal being quite popular in certain rural regions, where farm owners use them
next to their pick-up trucks.
It's like: Using the Mitsubishi pick-up truck in daily life, then using the Outlander when running around with the family.
I think the brilliant marketing decision by Mitsubishi was to put PHEV in 6" letters on the back of the car.
DeleteWith this many Outlander PHEV on the road, PHEV is nearly synonymous with Outlander.
Advertising works.
Never thought on that perspective, but you're probably right, the same thing happens here with the Nissan Leaf being synonymous with "EV".
Deletecompare 1311 in may 2018.where 193%?
ReplyDelete