Germany August 2015

First #1 for Kia

1.437 EV's were sold last registered in Germany, with sales up a moderate 19% YoY less than in previous months, with the EV Share stable at 0,60%.

As is tradition in the german EV market, there was another surprise #1 (The seventh in eight months), with the Kia Soul EV selling a record 360 units and securing its first monthly Best Seller trophy in Germany. Sources say that many (most?) of these units are then imported to EV-hungry Norway...

Looking elsewhere, the rest of the competition had below par performances, with the Golf GTE sinking the most, with only 59 units, its worst result in 10 months, with the Model S from Tesla being the exception, by selling 130 units, only four less than in the previous month.

Pl	Model	Sales
1	Kia Soul EV	360
2	Audi A3 e-Tron	177
2	Tesla Model S	130
4	Mitsubishi Outlander PHEV	126
5	Volkswagen e-Golf	94

The Mitsu Outlander PHEV once again returned to the YTD leadership, but with a difference of only 38 units from the previous leader i wouldn't be surprised in the Golf GTE returned to #1 next month. There was also a change in Third place, with the Audi A3 e-Tron displacing the BMW i3 (75 units, the first time since 2013 that the german hatch sold less than 100 units, no wonder, the Danes engrossed i3's...) from the last place on the podium.

Signs of a extremely balanced market, the leader has only 11% share (Lowest in the world) and is only 1% above the #4 (Also lowest difference in the world), making this the only market where four different models are openly fighting for the Top Spot with only four months to go. 

Oh, and don't forget that Kia and Tesla are not that far off, so a lot can happen here.

Below the top spots, two heavy weights are starting to increase the pace, with the Mercedes C350e up two positions to #18 and the Passat GTE also climbing two positions to #19, considering they are still landing on the market, expect both of them to be best sellers next year.

Looking into the manufacturers ranking, the EV ranking it is starting to look like the general auto ranking in Germany, with Volkswagen in the lead (21% share), followed by BMW and Mitsubishi, both with 12%(The german is ahead by 87 units) and Audi, with 11%.  

Pl	Germany	Aug.	YTD'15	%	'14 Pl
1	Mitsubishi Outlander PHEV	126	1.488	11	5
2	Volkswagen Golf GTE	59	1.450	11	13
3	Audi A3 e-Tron	177	1.336	10	10
4	BMW i3 *	75	1.258	10	1
5	Kia Soul EV	360	1.099	8	28
6	Tesla Model S	130	958	7	6
7 8	Volkswagen e-Golf Nissan Leaf	94 78	816 757	6  6	8 7
9 10	Smart Fortwo ED Renault Zoe	42 20	577 571	4 4	2 2
11  12 13 14 15 16 17 18 19 19 21 22 22 24 25 26 27 28 29 29 30 31 32	Volkswagen e-Up! Mercedes B-Class ED Renault Twizy BMW i8 Porsche Cayenne Plug-In Volvo V60 Plug-In Mercedes S500 Plug-In e) Mercedes C350e e) Volkswagen Passat GTE Nissan e-NV200 / Evalia Porsche Panamera Plug-In Toyota Prius Plug-In Audi Q7 e-Tron Mitsubishi I-Miev Porsche 918 BMW 2-Series A. T. PHEV BMW X5 Plug-In Opel Ampera Ford Focus Electric Mercedes GLE 500e Peugeot iOn Renault Fluence ZE Citröen C-Zero	23 27 38 29 22 3 8 45 24 8 6 5 9 9 5 1 2 1 9 2	424 354 325 316 232 189 183 133 112 112 103 79 79 70 45 40 31 17 9 9 4 3 2	3 3 2 2 2 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0	4 16 9 11 19 12 20 N/A +2 N/A +2 21 14 15 N/A N/A 25 N/A N/A 18 26 N/A 23 31 24
	TOTAL	1.437	13.181	100

* - 31 Bev + 44 Rex

Source: kba.de