Norway July 2017

Another  market warming up to the midsize Mercedes SUV

Return of the PHEV

The Norwegian plug-in market grew 34% last month to 3.968 units, leading to na increase in the YTD tally to 31.063 registrations, up 24% YoY, keeping  the plug-in share at 35%.

Looking at July Top Sellers, a lot changed regarding the previous month, after a 100% BEV Top 5 in June, this month brought PHEVs back, in the form of two SUVs, the Mercedes GLC350e and the Outlander PHEV, but possibly the most startling surprise was the old dog Nissan Leaf reaching #1, with 334 deliveries, it seems the Japanese model still has a trick (hard discounts) up its sleeve to win sales.

Pl	Model	Sales
1	Nissan Leaf	334
2	Mercedes GLC350e	295
3	Mit. Outlander PHEV	286
4	BMW i3	277
5	Renault Zoe	250

Looking at the YTD ranking, the most important news were the Nissan Leaf closing in on Second Placed e-Golf (140 deliveries, worst performance in over 3 years, wha'sup VW?), and with both separated by just 50 units, the Grandaddy of the ranking might even surpass the recently 36 kWh supersized e-Golf...

The Outlander PHEV climbed to #4 and became the Best Selling PHEV, while the Tesla Model X dropped two positions in the ranking, now being #8, to the benefit of the trendy Mercedes GLC350e and Renault Zoe.

In the manufacturers ranking, Volkswagen (21%, down 1%) is in the leadership, with BMW (18%, up 1%) approaching from behind, while Mercedes (12% share, up 1%) is in Third Place, distancing itself from Tesla and Nissan, both with 8%.

Footnote: Three additional Toyota Mirai were added in July to the FCEV stock.

Pl	Norway	July	YTD	%	'16Pl
1	BMW i3	277	3.046	10	5
2	Volkswagen e-Golf	140	2.586	8	2
3	Nissan Leaf	334	2.536	8	4
4 5	Mitsubishi Outlander PHEV Volkswagen Passat GTE	286 189	2.089 2.085	7 7	1 6
6 7	Mercedes GLC350e Renault Zoe	295 250	1.789 1.701	6 5	21 10
8 9	Tesla Model X Volkswagen Golf GTE	103 228	1.610 1.463	5 5	11 3
10	BMW 225xe Active Tourer	172	1.119	4	12
11	Mercedes B250e	157	1.101	4	9
12 13 14 15 16 17	Volvo XC90 T8 Hyundai Ioniq Electric Tesla Model S Audi A3 e-Tron Opel Ampera-e Mercedes C350e	95 135 57 136 200 72	1.017 1.014 910 864 834 675	3 3 3 3 3 2	19 20 8 7 N/A 15
18	BMW X5 40e	59	626	2	16
19 20	Audi Q7 e-Tron Volvo V60 Plug-In	67 54	605 581	2 2	22 17
21 22 23 24 25 26 27 28 29 30	Volkswagen e-Up! Kia Soul EV Toyota Prius PHV BMW 330e BMW 530e Mercedes GLE500e Mercedes E350e Kia Optima PHEV Nissan e-NV200 / Evalia Mitsubishi I-Miev Others	41 71 54 21 48 15 22 87 11 5 288	419 381 251 226 196 143 141 130 120 113 692	1 1 1 1 1 0 0 0 0 0 2	14 13 N/A 24 N/A 28 N/A 39 18 25
	TOTAL	3.968	31.063	100

Source: elbil.no; ofvas.no

Models breakdown by Fuel Source

Pl	Model	Sales
1	Toyota Yaris	494
2	Toyota RAV4	349
3	Nissan Leaf	334
4	Toyota C-HR	316
5 6 7 8 9 10	Mercedes GLC350e Mitsu. Outlander PHEV Skoda Octavia BMW i3 Volkswagen Golf ICE Renault Zoe	295 286 280 277 268 250

With 35% PEV share, the general market is showing a mixed cocktail of technologies, with two ICE models, three HEVs, two PHEVs and three BEVs.

This month we had Toyota hybrids shining, winning three of the top four spots, with only the Nissan Leaf meddling with them and ending in Third.

Interestingly, one of the ICE models in the ranking was the VW Golf, with 268 units, registering more units than the Plug-in hybrid GTE (228 units) and the all-electric e-Golf (140), something that didn't happened for a while now...

But, counted together, PEV Golfs still outsell the ICE (368 vs 268) ones, so all is still well and there's no need for headlines saying "Winter ICE is Coming (back to Norway)"