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| Prius PHV: Japan 2017 Best Seller. For Sure. |
All praise the new King
After two years of falling sales, 2017 is turning out to be the recovery year, with the introduction of the new Toyota Prius PHV, disrupting the market on its behalf and shooting for the leadership with 45% share.
With this seismic event, the Japanese EV had its second best month EVER in March, with 5.598 units, doubling the result of March 2016, with the EV Share steady at 0,85%, more than double of the result achieved in 2016 (0,42%).
On the other hand, the other two driving forces for plug-ins in this market, the Nissan Leaf and Mitsubishi Outlander PHEV, had small YoY sales drops, which per se are not so bad news, considering both already have a few years on their backs.
The remaining models in the ranking have comparatively small numbers, with the top models gobbling 92% of the market.
In the manufacturers ranking, Toyota (45%) had distanced itself from Nissan (38%), followed from a far by Mitsubishi, with 13% share.
With Toyota coming this strong to the race, all seems to point for an easy win for the Prius in 2017, five years later its first (And only) trophy.
Can it add to its home trophy this year World Title? Well, that's a bit trickier...But not impossible, IMHO.
The remaining models in the ranking have comparatively small numbers, with the top models gobbling 92% of the market.
In the manufacturers ranking, Toyota (45%) had distanced itself from Nissan (38%), followed from a far by Mitsubishi, with 13% share.
With Toyota coming this strong to the race, all seems to point for an easy win for the Prius in 2017, five years later its first (And only) trophy.
Can it add to its home trophy this year World Title? Well, that's a bit trickier...But not impossible, IMHO.
| Pl | Japan |
March
|
2017
| % | Pl '16 |
| 1 2 | Toyota Prius PHV Nissan Leaf | 2.781 1.571 | 6.011 4.713 | 45 36 | N/A 1 |
| 3 | Mitsubishi Outlander PHEV | 846 | 1.495 | 11 | 2 |
| 4 | BMW i3 e) | 100 | 280 | 2 | 4 |
| 5 | Nissan e-NV200 / Evalia e) | 75 | 225 | 2 | 3 |
| 6 | Mitsubishi Minicab Miev | 37 | 114 | 1 | 5 |
| 7 8 9 10 11 11 13 14 |
Tesla Model X e)
Tesla Model S e)
Mitsubishi I-MievBMW 330e e) BMW 225xe Act. Tourer e) BMW X5 PHEV BMW i8 e) Mit. Minicab Miev Truck | 60 50 14 20 15 15 10 4 | 90 80 75 55 35 35 30 10 | 1 1 1 0 0 0 0 0 |
N/A
6
812
N/A
N/A
10
9 |
| TOTAL | 5.598 | 13.248 | 100 |
e) Estimate
Looking at overall Japan market data, it seems that the Prime took up about 1/8 of Prius sales in Japan last quarter:
ReplyDeletehttp://www.best-selling-cars.com/japan/2017-q1-japan-best-selling-car-brands-models/
Overall it says that Prius sales were down >30% YoY, so the Prime is helping prevent a complete collapse, I guess.
Yep, i agree with you, the Prime is the logical evolution for the Prius concept.
DeleteSo Toyota, just be smart and add a Plug option to your hybrids as fast you can, or else be prepared in the future to lose sales in a big way.
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ReplyDeleteCan I ask how the e), estimated numbers are estimated? I would like to use these numbers for a paper I am writing and this information would be really useful.
ReplyDeleteThank you!