Italy December 2017

Panamera PHEV: Hot Seller in Italy

BMW 225xe A. Tourer it's the 2017 Best Seller 

The Italian PEV market saw its sales increase 70% in 2017, to 4.820 units, although sharewise, the numbers are still at a rather embarassing low 0.2%. 

While growth is always good, especially in a low share market like this one, it is sad to see that this previously BEV-predominant market now dominated by PHEVs (59% share), which are growing faster (+97% vs +42%) than BEVs. 

Lack of charging infrastructure?

The PHEV rise is visible in the models ranking, with the BMW 225xe Active Tourer winning the 2017 race, a first for a plug-in hybrid, displacing the veteran (And several times winner) Nissan Leaf to Second Place, with another PHEV (Mercedes GLC350e) closing the podium.

Below the podium positions, there are two hot selling models, with the Smart Fortwo ED scoring 57 units (Best result in 40 months) in December (Best seller of the month) and ending the year in #9 (Will 2018 signal the return to its Best Seller status?), while the Porsche Panamera PHEV was the Second Best Selling model last month, by registering a record 33 units, allowing it to climb to #11.

Looking at the manufacturers ranking, BMW won the trophy for the second time in a row, with 26% share, followed by Mercedes (11%), in a distant Second Place, while Tesla and Nissan (Both with 10%) discussed the last place of the podium until the end, with the advantage going for the Californian brand, by a single(!) unit. 

Pl	Italy	Dec.	YTD	%	'16Pl
1	BMW 225xe Active Tourer	25	513	16	2
2 3 4 5	Nissan Leaf Mercedes GLC350e  BMW i3  Renault Zoe	7 12 25 11	448 370 346 318	14 12 11 10	1 25 5 6
6 7 8	Mini Countryman PHEV Tesla Model S Tesla Model X	15 17 15	311 266 216	10 8 7	N/A 4 26
9	Smart Fortwo ED	57	184	6	39 9
10 11 12	BMW 330e Porsche Panamera PHEV Volkswagen Golf GTE	22 33 7	145 142 129	5 4 4	9 31 7
13 14 15 16 17 18 19 19 21 22 23	BMW X5 40e Audi A3 e-Tron Volvo XC90 T8 BMW 530e Citröen C-Zero Volkswagen Passat GTE Toyota Prius PHEV Audi Q7 e-Tron Kia Optima PHEV Volvo V60 Plug-In Volkswagen e-Up!	15 1 5 25 1 3 7 3 12 3	117 115 112 111 87 70 66 65 63 58 55	4 4 4 4 3 2 2 2 2 2 2	13 19 12 N/A 8 14 N/A 24 30 20 18
24	BMW 740e	6	51	2	21
25 26 27	Mitsubishi Outlander PHEV Volkswagen e-Golf  Smart Forfour ED	3 12 11	46 37 36	1 1 1	10 37 N/A
28	Citroen E-Mehari	1	35	1	33
29 30	Nissan e-NV200 / Evalia Porsche Cayenne Plug-in Others	3 1 34	33 29 146	1 1 6	23 20
	TOTAL	381	4.820	100

Source: greenstart.it; unrae.it