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Outlander PHEV Wins New Zealand
Last year, 977 plug-ins were sold in New Zealand, doubling the result achieved in 2016, with the PEV Share ending at 0.6%, double of what it was in the previous year (0.3%). Will we see it reach 1% in 2018?
Looking at the models ranking, the Best Seller thophy went for fourth time in a row for the Mitsubishi Outlander PHEV, with 255 units (New yearly record for a single model), but this year it had a serious competitor, as the Hyundai Ioniq Electric registered 206 units, placing an unexpected pressure on the Japanese SUV.
Profiting from the official arrival of the brand, the two Teslas jumped to Third and Fourth in 2017, with the older Model S overcoming its Model X sibling and winning the first models Medal in New Zealand for the American brand.
The VW e-Golf was #7, with sales up four fold regarding the previous year, mostly thanks to the arrival of the new 36 kWh version.
New Zealand is Mitsubishi turf, as 2017 was the seventh time that the Japanese manufacturer won the Best Selling brand award, with 26% share, but this time Tesla (25%, up 1%) was really close from stealing the Thunder from Mitsu, something only Nissan (2012) was able to do so far.
In Third Place, another newcomer shows up, with Hyundai winning Bronze in its first full year here.
Looking at the models ranking, the Best Seller thophy went for fourth time in a row for the Mitsubishi Outlander PHEV, with 255 units (New yearly record for a single model), but this year it had a serious competitor, as the Hyundai Ioniq Electric registered 206 units, placing an unexpected pressure on the Japanese SUV.
Profiting from the official arrival of the brand, the two Teslas jumped to Third and Fourth in 2017, with the older Model S overcoming its Model X sibling and winning the first models Medal in New Zealand for the American brand.
The VW e-Golf was #7, with sales up four fold regarding the previous year, mostly thanks to the arrival of the new 36 kWh version.
New Zealand is Mitsubishi turf, as 2017 was the seventh time that the Japanese manufacturer won the Best Selling brand award, with 26% share, but this time Tesla (25%, up 1%) was really close from stealing the Thunder from Mitsu, something only Nissan (2012) was able to do so far.
In Third Place, another newcomer shows up, with Hyundai winning Bronze in its first full year here.
Will the Mitsu winning streak continue into 2018? Mmmm...
| Pl | New Zealand | Dec. | YTD '17 | % | '16Pl |
| 1 | Mitsubishi Outlander PHEV | 21 | 255 | 26 | 1 |
| 2 3 4
5
6
7 8 9
10
11 12 12 12 15 |
Hyundai Ioniq Electric
Tesla Model S Tesla Model X BMW i3
Audi A3 e-Tron
Volkswagen e-Golf Mini Countryman PHEV BMW 225xe Active Tourer Volvo XC90 PHEV BMW X5 PHEV Mercedes GLE500e Mercedes C350e BMW 330e Audi Q7 e-Tron |
8
7 14 4 10 1 2 2 |
206
128 116 100 36 28 14 13 11 9 8
8
8 7 |
21
13 12 10 4 3 1 1 1 1 1
1
1 1 | 13 6 N/A 2 4 N/A N/A 7 5 N/A N/A 9 15 N/A |
16
17 18 18 18 | Porsche Cayenne Plug-in Hyundai Ioniq PHEV BMW i8 Porsche Panamera PHEV Volvo XC60 PHEV
Others
| 1 2 |
5
4 3 3 3 11 | 1 0 0 0 0 1 | 9 N/A
8
N/A
N/A |
| TOTAL | 70 | 977 | 100 | ||
Plug-ins and regular hybrids
Pl
|
Model
|
Dec.
Sales
|
1
|
Toyota Camry Hybrid
|
133
|
2
|
Toyota Corolla Hybrid
|
72
|
3
|
Mit. Outlander PHEV
|
21
|
4
|
Tesla Model X
|
14
|
5
5 5 |
VW e-Golf
Hyundai Ioniq HEV Toyota Prius C |
10
10 10 |
The whole EV fleet (including used imports) grew from 2547 to 6162, a 140% increase and a market share of 1.3%. With any luck 2018 will be massive, we have a new government, with many state and corporate fleets going electric and a Zero Carbon 2050 Act coming up. In 2017, two new EV car-sharing schemes started, using Audi e-trons and Ioniq EVs, and corporates have sold their petrol fleets to join these schemes, which are planning to expand greatly in 2018.
ReplyDeleteThanks for the insight on the NZ market, it seems prospects for 2018 are even better than expected!
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