Wednesday, June 26, 2019

Europe May 2019

Resultado de imagem para Mercedes E300de
A new face in the Top 20?

Mitsubishi Outlander PHEV reaches the podium

The European passenger plug-in market registered some 37,000 registrations in May, growing 28% regarding the same period last year, a good performance considering the stagnating performance (+0.04%) of the overall market.

In May, all-electrics had some 24,000 deliveries, having been responsible for 63% of all plugin sales last month, with the BEV share at 1.6%, while adding PHEVs to the tally, the share jumps to 2.6%, placing the 2019 PEV share at 2.9% (1.9% for BEVs alone), above the 2.5% result of 2018.

Looking at other fuels, diesel sales continue its never-ending slide, with its share dropping from 36% to the current 32%.

The big news in May was the Mitsubishi Outlander PHEV reaching the runner-up spot, for the first time since January.

Interestingly, despite the landing of the Tesla Model 3, all the remaining Top 5 Best Sellers had 30%-plus growth rates, which is good news, as unlike the USA, the Model 3 isn’t drying sales from other EVs, but helping them to thrive.

Looking at the Monthly Models Ranking:

Resultado de imagem para white Renault Zoe. 

#1 Renault Zoe – The 4,106 deliveries of May signaled a 62% growth rate for the French hatchback, an impressive performance, considering the much improved “new” Zoe and the upcoming Peugeot 208 EV (and Opel Corsa EV, etc), are just a few months away. As for market individual performances, the Zoe continues as popular as ever in its domestic market (1,331 units, up 23% YoY), and there also were positive numbers in Germany (875 units), and Italy (448 units, new record), in this last market Renault is benefitting from the new incentives to reach new heights, beating its personal best performance for the second time in a row.

Resultado de imagem para white outlander PHEV

#2 Mitsubishi Outlander PHEV – The Japanese SUV seems unfazed by the passing of time and the arrival of new models, being the only PHEV able to follow the pace of the Best Selling BEVs, with the Mitsubishi model scoring 3,286 registrations in May (up 121%!), continuing to be popular in the UK (700 units), but interestingly, the main market for the Outlander is now Germany, with a record 957 registrations, with other markets also racking large number of units (Sweden – 365; Norway – 310; France – 223). This is a case study of a PHEV succeeding in a BEV-friendly environment, but in the long run, one wonders how long the Outlander PHEV will resist to the BEV wave, although, with no direct BEV competitor in the short term, the Mitsubishi model could still pick up a lot of sales this year without major worries.

Resultado de imagem para New Tesla Model 3

#3 Tesla Model 3 – After a deliveries peak in March, the posterchild for electromobility has dropped to more normal performances, with Tesla delivering 2,849 units of its sports sedan, while it prepares itself for another high tide in June. Looking at individual markets, the midsize model was mainly delivered in Norway (705 units), Germany (317), Netherlands (419) and Sweden (198).

Resultado de imagem para white BMW i3

#4 BMW i3 – The German hot hatch sales were up 56% in May, to 2,718 units, with the BMW pocket rocket benefitting from its unique formula (it is the only Premium City EV in town) to continue progressing its sales, following the EV bubble growth. Looking at individual countries, Germany (878 units), Norway (344) and the UK (310) were the main markets. Looking into 2019, expect the Star Wars-inspired EV to continue growing fast, so it should continue to be a regular face in this Top 5.

Resultado de imagem para white VW e-Golf

#5 Volkswagen e-Golf – Volkswagen’s electric Golf managed to reach the 5th spot in May, with 1,993 units, up 34% YoY, an amazing performance, considering the Wolfsburg Mother Ship has entered in full-ID-mode, advertising the new BEV family like if it didn’t had already one successful model in the market. But then again, I guess VW knows the ID.3 appeals to a different kind of public (more extrovert), regarding the current e-Golf audience, that prefers to go EV unnoticed. I wouldn’t even be surprised if the German maker decided to keep both the e-Golf and the ID.3 sharing the VW dealerships for a while…But back at the e-Golf performance in May, the main markets were Norway (779 deliveries), Germany (310), and the UK (290).

Resultado de imagem para audi e-tron germany

Looking at the 2019 ranking, the main news was the Mitsubishi Outlander PHEV surpassing the Nissan Leaf and reaching the 3rd spot, returning to the podium for the first time since February, with the Japanese SUV being the only plugin hybrid in the Top 7 positions.

As for the Nissan hatchback, it really needs a shot of the 62 kWh version registrations, to stop losing further spots, as the #5 BMW i3 is closing in fast.

Speaking of BMW, there was only one other change in the Top 10, to the benefit of the BMW Group model Mini Countryman PHEV, that climbed one position, to #8.

On the second half of the table, things remained relatively stable, with the Audi e-Tron slowly continuing to climb positions, with the German SUV now in #14, while the #11 Jaguar i-Pace, after surpassing the Kia Niro EV, is now looking to surpass the #10 BMW 530e, just 263 units away.

The #17 Smart Fortwo EV scored 980 units, its best result in the last 16 months, a promising result for the rumored 30 kWh battery update later this year.

In #18, we now have the Land Rover Range Rover Sport PHEV, a model almost the size of its name, that managed to surpass the Volvo XC90 PHEV, with the British SUV now becoming this year’s new Best-Selling plugin hybrid Yacht. 

Below this ranking, we should notice the good performance of the new Mercedes E300e/de twins, with 833 registrations last month, a new record for the plugin E-Class, placing the nameplate just 200 units from the Top 20, but another full-size plugin car is closer to join the Top 20, with the Tesla Model S being just 104 units behind the #20 Volvo V60 PHEV.

With the Tesla tide expected to have a peak in June, the Model S should join the Top 20 next month, and even the Model X (642 units in May, 2,481 YTD) might have a shot at reaching #20.

In the manufacturers ranking, Tesla (15%, down 1%) is the leader, while last year winner BMW (14%, up 1%) is a recovering runner-up, but with June’s Tesla deliveries peak, expect the California-based maker to jump ahead again.

Renault (10%, up 1%) is in the 3rd spot, with Hyundai and Mitsubishi not far behind, with 8%.


  1. I *highly* doubt that VW will keep selling the e-Golf once the ID.3 is available. (Aside from discounted old inventory maybe, if there is any left...) The ID.3 is not only vastly superior in pretty much every spec, but also *cheaper to make* -- it would be crazy for people to keep buying e-Golfs, and it would be crazy for VW to keep making them.

    BTW, while the concepts are certainly "extroverted", the production variant of the ID.3 is expected to be much toned down -- not looking that much different from a Golf...

    1. AnonymousJune 27, 2019

      Actually, there is fundament in what was written regarding the overlap of e-Golf production with the ID.3.
      On a well established carmaker, like Volkswagen is, that can be expected since US, Japan and any other outside EU markets will not receive any ID.3 before 2020 year-end. Volkswagen has presses running in Wolfsbourg for production of spare panels on any Golf 7 versions for years to come, the Gläserne Manufaktur in Dresden has fully availability to keep assembling e-Golfs, since the ID.3 will be made in Sachsen-Zwickau and the Wolfsbourg assembly lines that will switch to the new Golf 8, since both are MQB based, can even double to that task too.
      Very different from the Fremont ability to produce cars.

      written by Looney Tunes

    2. Actually, according to official communication, the US will not get the ID.3 ever. However, non-European sales of the e-Golf are negligible anyway (which is presumably *why* the ID.3 won't be exported) -- so keeping it alive just for export markets would make no sense... And that's on top of the fact that it's less profitable to begin with. Keeping the old machinery doesn't make sense, if it's more expensive than producing the new model.

  2. Jose,

    The Government in The Netherlands will announce and reveal its plans regarding CO2-reduction on Friday 28th of June (that's tomorrow).

    Regarding the incentives for EV's:

    For a company car that can also be used as a personal car in your private time, employees have to pay 4% of the price of the EV. That percentage will be increased in 2020 to 8%, and in 2022 to 16%, and in 2026 to 22%. For ICE (and also PHEV's) cars it already is 22%.

    That means that there will be a 100% increase as from January 2020. Meaning that employees will have to pay twice the amount in Euro's (compared to the current situation in 2019).

    Therefore, I think that many employees will try to get their new company car in 2019 instead of 2020. Expect a lot of new EV registrations (as a company car) in The Netherlands in Q4 2019. Many of them will be the Tesla Model 3 Standard Range Plus.

    This information might be interesting for your future posts regarding Plug-In sales in The Netherlands.


    1. Thanks for the input, so towards the end of the year, we should see another sales peak. Will have this in mind in following NL posts!

  3. @ Neo , just like what happened with I pace and Tesla's. A huge rush as over 50000€ 22% had to be payed starting from 2019. Under 50000€ part only 4%