Tuesday, June 15, 2021

Netherlands May 2021

 



Skoda Enyaq superstar in hot market (24% share!)

The Dutch PEV market continues on the fast lane, with 5,986 plugin registrations, placing last month PEV Share at 24% (13% BEV), pulling the year to date PEV share to 18% (7.9% BEV), which is still down on last year result (25%), but already above with the 2019 score (15%), and expect this year result to continue growing throughout the year, as term of comparison, in May 2020, the YTD share was at 12%, which could mean that if witness another strong end of year peak, we could see the plugin share end North of 30%...Not bad, eh?

Breaking down registrations between each plugin powertrain, BEVs continue to recover ground, having 56% of April's registrations, the first time this year that pure electrics outsold plugin hybrids, and YTD they are now responsible for 44% of plugin sales, expect pure electrics to continue recovering ground throughout the year, although, with BEVs gradually losing their fiscal incentives year after year, plugin hybrids are recovering their space in the market, highlighting just how sensitive to incentives the plugin market still is.




In May, the leader was the recently arrived Skoda Enyaq, scoring its first win in only its second month on the market, with 848 units, with another surprise showing up in the runner-up spot, as the Ford Mustang Mach-E joined the table in its first full month on the market, with 400 registrations, with the last position of the podium going for the popular Volvo XC40 PHEV, with 392 registrations, the Swede's best score in a year.

But the Mustang wasn't the only Ford having a great month, because just outside the podium, the Ford Kuga PHEV reached the 5th place thanks to 339 units, its second peroformance in a row(!), while the VW ID.4 was 6th, with 219 units, and the BEV version of the XC40 was 7th, with 200 units.

Interestingly, and a sign of where the market is heading, all Top 9 Best Sellers are either crossovers or SUVs, with the best positioned "car" (Peugeot 208 EV) only showing up in #10.

On the second half of the table, we have a few surprises, like the #13 spot of the Lynk & Co 01 PHEV, with Geely's post-modern brand already showing up in the table in only its second month on the market, which could mean that the Chinese brand could become a regular face here, while the Citroen C4 EV won its first table presence, thanks to a record 66 deliveries, ending the month in #20.

Interestingly, Stellantis was the OEM with the higher number of models in May's Top 20, with 5 representatives, coming from 4 different brands, without many headlining articles or PR stunts, the French-Italian-German-American conglomerate is slowly making its way into the top positions...

Outside the Top 20, May saw the Porsche Taycan score 60 units, its best score in 9 months, while Tesla delivered 61 Model 3's, with the Californian brand preparing the assault to June's Best Seller trophy




Looking at the 2021 ranking, if the leader Volvo XC40 PHEV (still) remains untouchable, below it there is much to talk about, with the Skoda Enyaq benefiting from a strong May to jump 12 spots, into the 2nd place, with the Czech station-wagon-desguised-as-SUV now being the most serious candidate to replace the Volvo XC40 PHEV from the Best Seller status, while the #4 Ford Kuga PHEV and #3 Kia Niro EV are separated by just 28 units, so we might see a position change here soon.

The Renault Captur PHEV was up two spots, to #8, thus making 9 Crossovers/SUVs in the top positions. 

On the second half of the table, a mention to the Ford Mustang Mach-E joining the table in #12, so Ford's EV seems destined to higher grounds (Top 5?), while the BMW iX3 was also up, having climbed to #15.

Another BEV joining the table was the #18 Peugeot 208 EV, although in this case, it was at the expense of its French arch rival, the Renault Zoe...     

And highlighting Peugeot's good moment, the 2008 EV crossover is now #21, just 12 units behind the #20 BMW X3 PHEV, so expect another Lion on the table soon...

In the manufacturers ranking, Volvo (16%) is the Number One brand, with BMW (13%, down 1%) in the runner-up position, while a rising Ford (7%, up 3%) removed Volkswagen (6%) from the podium, the also rising Skoda (6%, up 3%) is also looking to beat the German maker.



As for OEMs, balance is the word, with the VW Group (19%, up 3%) surpassing Geely-Volvo (18%) in May, while the BMW Group (14%) is not far away.

Outside the podium, we have Stellantis (11%) surpassing the Renault-Nissan Alliance (10%).

5 comments:

  1. The trend continues: wherever the EV market is maturing, traditional vendors are taking over - with the VW group in the lead position. That was the case in Norway already last year, now other European countries with EV market share above 20% are following suit. Tough times ahead for new companies like Tesla.

    ReplyDelete
    Replies
    1. This move has nothing, nothing to do with Telsa. EM's orderbooks are stuffed. Months of future production is sold. The cause is partly due to a groundswell of ICE's replaced by BEV within OEM's, partly b/c of general demand meaning ALL suppliers can post (in case of your fav brand, boast) a sharp increase of battery powered vehicles

      Delete
    2. Sure, if you definition of "mature market" is one with incentives so strong that even mediocre EVs that otherwise nobody would buy are taking sales from their combustion counterparts...

      I hope you understand that this isn't going to last.

      Delete
  2. AnonymousJune 17, 2021

    End of Quarter at Tesla is the time to unravelling the wave, LOL

    ReplyDelete